Join in the cool and super fun conversation of Southern Jewelry News anchors with the bubbly Dawn Kessaris, owner of Diamonds by Dawn.
Dawn is one of the few jewelry store owners who was not born into the jewelry business although at an early age she has an obsession with diamonds. To the young Dawn, crystal and similar items were diamonds.
Although Dawn did not know anything about jewelry, at 14 years, she started working in a local jewelry store in New Jersey selling watches. Back then she earned a dollar for every watch she sold.
She took on a job in the accounting department when she was older but got bored sitting in front of the computer all day. Returning to the jewelry store where she first worked, she was told that she needed to be a Gemologist. Dawn packed her bags and studied Gemology at the Gemological Institute of America in Sta Monica.
After graduation, Dawn moved back home to New Jersey and worked for several small and big jewelry stores until she decided to open her own jewelry store.
Dawn says, the jewelry industry is not all about selling jewelry. She has brought the business to a different level by treating her customers like family.
Eavesdrop as Dawn shares her hilarious stories on the many ways she has helped her customers other than helping them choose the right piece of jewelry.
Get ready to laugh out loud with Guy and Elisa as they listen to Dawn’s riotous stories as a jewelry store owner. Have you heard of a jewelry store owner that would help you with your marriage contract? That’s Dawn!
