In this fun and entertaining episode, we talk with Sebas from INOX Jewelry about the new branding campaign which is a collaborative effort between INOX and Jewelry Store Marketers that focuses on getting people to remember INOX with one simple word, BRO!
The INOX Jewelry collection, as explained by Sebas, has wide appeal because of the number of designs and its affordable price that most guys really like. On occasion when someone finds a piece that catches their eye, the biggest compliment Sebas could hope for is an exuberant “BRO!” This single word said with enthusiasm, means this is so cool and I want it. This simple concept which boils down to a simple word is the foundation of the #sayBro branding campaign.
This is the first consumer branding campaign ever done for INOX Jewelry and the concept, as shown in this episode, promises to be amusing and unforgettable. Look for the #sayBro campaign and everything about the BRO culture in all marketing channels in the coming months.
“If you don’t have a men’s jewelry collection in your store, wake up Bro!” eloquently said by Elesa Dillon.
To learn more about the INOX Jewelry Collection or the #sayBro campaign, check out the INOX website today.
