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In this episode, George Prout, the President of the Independent Division of Craft Diamonds, tells us about Lab-Grown diamonds, how they’ve been the biggest disrupter in the jewelry industry, how jewelers need to carry them because consumers are asking, and even shares a great selling technique when talking with customers. We learned George is very knowledgeable about diamonds and the jewelry industry but also about many things which makes this interview a real pleasure to conduct and will make it one that many listeners will love. Find out more about George Prout at: https://www.craftdiamonds.com/
