Welcome to the Pearls of Wisdom Podcast. Today, we have a very special guest with us — the amazing John Atencio. When you think of amazing jewelry, John’s name really stands out. He’s been making stunning jewelry for over 50 years, including Gold fashion, Luxury Sterling Silver, Men’s jewelry, Bridal Rings, Wedding bands, and his unique Signature collection. He’s not just a designer; he’s a visionary with an extraordinary story.
In this episode, we’ll trace his roots, from early jewelry-making classes to his current status as a celebrated designer with seven stores, a wholesale channel, and a thriving e-commerce presence.
John tells the sweet story of his first ring — a symbol of love and the spark that ignited his creative voyage.
During our conversation, John emphasized the importance of adapting to changes in the jewelry industry. He shares important moments in his career, from entering the wholesale market to embracing digital marketing and e-commerce. His insights on staying true to your style while keeping up with trends are valuable for aspiring jewelry designers.
John also talks about how the jewelry industry has changed over time and stresses the importance of reaching out to customers through different methods and being aware of what different generations like.
For new jewelry designers, John’s advice is simple: Learn the basics, practice a lot, and keep improving.
Come along on this exciting journey through John Atencio’s amazing jewelry career, and discover the timeless wisdom that has sustained his success for over five decades.