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    Arkansas jeweler’s photos earn gallery showing
    Jewelers Look to Modern Tech for a Profitable Future
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    MJSA launches “Why I’m a Jeweler” videos to encourage careers in jewelry
    Select Jewelry Shows to celebrate 15th Anniversary in 2024
    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    ASHI announces comprehensive offering of Digital Marketing Assets
    ASA aims to fulfill demand for well-trained and accredited gems and jewelry appraisers
    KIL N.Y.C. Scholarship for the Jewelry Arts opens application period
    Luxury watch preferences among high-income women in the USATHE MV
  • Podcast
    Firearms and Timepieces Coming Together with Glock Watches
    Ep 54 – Jim Imhof, Firearms and Timepieces Coming Together with Glock Watches
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
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    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
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    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
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    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
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    Product Training v Sales Training: It’s a game of two halves
    Image of Chuck Koehler
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    How to set compassionate boundaries with clients
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
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Home Podcast Episodes

Episode 9 – The Inox re”BRO”lution 

Pearls of Wisdom by Pearls of Wisdom
August 22, 2022
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The INOX reBROlution is here!  

In this episode, Brand Manager-Sebastian Velasquez and Senior Account Manager-Cole Rowland talk with us while at the recent RJO show in Minneapolis.  In this lively and entertaining interview, Sebas and Cole reveal that jewelers know they need men’s jewelry now to be able to take care of all of their customers and not let sales walk out of the door.  Through all of the laughter and jokes, they manage to convey why INOX has become successful.  One of the most note-worthy points is that men’s jewelry sells anywhere, even in rural farm areas.

Pearls of Wisdom

Pearls of Wisdom

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Latest News

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ASHI announces 2024 Valentine’s Day Marketing Program

December 4, 2023
Columnists

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December 4, 2023
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2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4

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