Southern Jewelry News
Pearls of Wisdom - Jewelry Podcast
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Dan Mano and Martin Rapaport at JCK
    Diamonds Gemstones & Pearls

    Rapaport’s New Tech Tools Help Retail Jewelers Buy Smarter And Protect Natural Diamond Margins

    August 18, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Arkansas Jeweler Donates Park Land to City
    Marketing & Business Growth

    Arkansas Jeweler Donates Park Land to City

    September 25, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    The Ethical Mandate: Why Sustainability Is Now the Price of Entry
    Ethical Sustainability & Sourcing

    The Ethical Mandate: Why Sustainability Is Now the Price of Entry

    April 8, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    4 Suspects Sought After Springfield Jewelry Store Robbery
    Security & Loss Prevention

    4 Suspects Sought After Springfield Jewelry Store Robbery

    October 5, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    When A Buying Event Has Your Name On It
    Estate Vintage & Antique Jewelry

    When A Buying Event Has Your Name On It

    October 5, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    When A Buying Event Has Your Name On It
    Estate Vintage & Antique Jewelry

    When A Buying Event Has Your Name On It

    October 5, 2026
    View all

    Press Release

    Chris Ploof Modern Electrum “Jiangyin” ring with natural diamonds
    Jewelry Design & Trends

    Chris Ploof Named “Best Artisan Jewellery Design Studio – USA” In Luxlife Magazine’s 2026 Leaders In Luxury Awards

    September 28, 2026
    Gem-A The Journal of Gemmology - Volume 40, No. 3, 2026 - Cover
    Diamonds Gemstones & Pearls

    Gem-A Launches Autumn 2026 Issue Of The Journal Of Gemmology Focusing On New Cu-Bearing Tourmaline From Ethiopia 

    September 28, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Stuller Brings Jewelers Together for Bench Jeweler Workshop
    Bench & Repair

    Stuller Brings Jewelers Together for Bench Jeweler Workshop 

    May 6, 2026
    Formex Airfield Field-Ready. Sky-Bound.
    Watches & Timepieces

    Formex Airfield Field-Ready. Sky-Bound.

    September 30, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    JA NEW YORK
    Industry News & Associations

    Jewelers Of America And JA New York To Host Joint Networking Event Celebrating Their Longstanding Relationship  

    September 28, 2026
    Head Shot Marianna
    Ethical Sustainability & Sourcing

    Community For Ethical Jewelry Appoints Marianna Smirnova As Executive Director

    June 22, 2026
    GEMFIND DIGITAL SOLUTIONS
    Tools Equipment & Technology

    GemFind Introduces The Jewelry Industry’s First Global Shopping Intelligence Platform With Jewelcloud 2.0

    August 19, 2026
    7 CYBER SECURITY ESSENTIALS FOR JEWELERS - The Plumb Club
    Security & Loss Prevention

    September Podcast Provides Retailers Essential Cybersecurity Guidance

    September 4, 2026
    AMERICAN GEM SOCIETY Logo
    Industry News & Associations

    Prestigious Awards Presented At The American Gem Society’s Conclave In Orlando

    September 25, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    AZZURE SOLUTIONS Logo
    Tools Equipment & Technology

    Azzure Solutions Launches Founding 100 Program For Auzzy, Its AI-Powered Jewelry Showroom Workstation 

    September 24, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    MJSA PROFESSIONAL EXCELENCE IN JEWELRY MAKING & DESIGN
    Education & Certification

    MJSA Education Foundation Awards Five “Future Of Jewelry Making” Scholarships Totaling $10,000

    August 20, 2026
    View all

    Mid-America Retailers

    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    ASHI BOOTH LUX1227 AERIS GOLD
    Industry News & Associations

    Ashi Launches Aeris Gold™ Collection

    May 22, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Celebrating 35 Years of Southern Jewelry News
    • Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    • Unearthing the Source: What I Learned on Botswana’s Diamonds and Delta Tour
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
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Southern Jewelry News
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Dan Mano and Martin Rapaport at JCK
    Diamonds Gemstones & Pearls

    Rapaport’s New Tech Tools Help Retail Jewelers Buy Smarter And Protect Natural Diamond Margins

    August 18, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Arkansas Jeweler Donates Park Land to City
    Marketing & Business Growth

    Arkansas Jeweler Donates Park Land to City

    September 25, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    The Ethical Mandate: Why Sustainability Is Now the Price of Entry
    Ethical Sustainability & Sourcing

    The Ethical Mandate: Why Sustainability Is Now the Price of Entry

    April 8, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    4 Suspects Sought After Springfield Jewelry Store Robbery
    Security & Loss Prevention

    4 Suspects Sought After Springfield Jewelry Store Robbery

    October 5, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    When A Buying Event Has Your Name On It
    Estate Vintage & Antique Jewelry

    When A Buying Event Has Your Name On It

    October 5, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    When A Buying Event Has Your Name On It
    Estate Vintage & Antique Jewelry

    When A Buying Event Has Your Name On It

    October 5, 2026
    View all

    Press Release

    Chris Ploof Modern Electrum “Jiangyin” ring with natural diamonds
    Jewelry Design & Trends

    Chris Ploof Named “Best Artisan Jewellery Design Studio – USA” In Luxlife Magazine’s 2026 Leaders In Luxury Awards

    September 28, 2026
    Gem-A The Journal of Gemmology - Volume 40, No. 3, 2026 - Cover
    Diamonds Gemstones & Pearls

    Gem-A Launches Autumn 2026 Issue Of The Journal Of Gemmology Focusing On New Cu-Bearing Tourmaline From Ethiopia 

    September 28, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Stuller Brings Jewelers Together for Bench Jeweler Workshop
    Bench & Repair

    Stuller Brings Jewelers Together for Bench Jeweler Workshop 

    May 6, 2026
    Formex Airfield Field-Ready. Sky-Bound.
    Watches & Timepieces

    Formex Airfield Field-Ready. Sky-Bound.

    September 30, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    JA NEW YORK
    Industry News & Associations

    Jewelers Of America And JA New York To Host Joint Networking Event Celebrating Their Longstanding Relationship  

    September 28, 2026
    Head Shot Marianna
    Ethical Sustainability & Sourcing

    Community For Ethical Jewelry Appoints Marianna Smirnova As Executive Director

    June 22, 2026
    GEMFIND DIGITAL SOLUTIONS
    Tools Equipment & Technology

    GemFind Introduces The Jewelry Industry’s First Global Shopping Intelligence Platform With Jewelcloud 2.0

    August 19, 2026
    7 CYBER SECURITY ESSENTIALS FOR JEWELERS - The Plumb Club
    Security & Loss Prevention

    September Podcast Provides Retailers Essential Cybersecurity Guidance

    September 4, 2026
    AMERICAN GEM SOCIETY Logo
    Industry News & Associations

    Prestigious Awards Presented At The American Gem Society’s Conclave In Orlando

    September 25, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    AZZURE SOLUTIONS Logo
    Tools Equipment & Technology

    Azzure Solutions Launches Founding 100 Program For Auzzy, Its AI-Powered Jewelry Showroom Workstation 

    September 24, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    MJSA PROFESSIONAL EXCELENCE IN JEWELRY MAKING & DESIGN
    Education & Certification

    MJSA Education Foundation Awards Five “Future Of Jewelry Making” Scholarships Totaling $10,000

    August 20, 2026
    View all

    Mid-America Retailers

    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    ASHI BOOTH LUX1227 AERIS GOLD
    Industry News & Associations

    Ashi Launches Aeris Gold™ Collection

    May 22, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Celebrating 35 Years of Southern Jewelry News
    • Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    • Unearthing the Source: What I Learned on Botswana’s Diamonds and Delta Tour
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
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Southern Jewelry News
Home Press Release Marketing & Business Growth

Ashi – 2026 Bridal Marketing Program

February 19, 2026
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The most romantic season of the year deserves a collection that truly inspires. ASHI proudly introduces its 2026 Bridal Marketing Program, “Bloom Into Forever” – a stunning 52-page catalog, curated bridal collection created to captivate brides and drive powerful in-store engagement.

Inspired by Bloom, Love, and Spring, this season’s collection feels fresh, romantic, and full of possibility. Soft earthy pastels – gentle greens, blush pinks, and whispers of purple – dance across the pages, creating a light, airy mood that perfectly captures the magic of new beginnings. Paired with high-impact beauty-angle imagery, each design invites brides to imagine their story, their moment, their forever.

2026 BRIDAL MARKETING PROGRAM SJN V2 Ashi - 2026 Bridal Marketing Program

The catalog features over 100 new styles and more than 350 best-selling and new designs, offering a complete bridal assortment that meets every bride’s vision from Engagement Rings and Fusion Rings to Bold & Stack Bands, Fancy Shapes, Chevrons, Inserts, and more. Every page is filled with pieces meant to make hearts flutter.

What truly sets ASHI Bridal apart is their Custom Bridal Program, allowing Retailers to personalize the catalog with their Store’s Logo and History – turning every book into a branded sales tool that builds trust, loyalty, and lasting relationships, while also including 100 Complimentary Bridal Catalogs* to share with their brides and elevate every in-store experience.

To support Retailers’ success, ASHI is pleased to offer:

  • 100 Complimentary Bridal Catalogs*
  • Complimentary Marketing Tools: Advertising subsidies, social media images and reels, in-store visuals, and more. 

ASHI looks forward to helping Retailers create a season filled with romance, celebration, and unforgettable beginnings.

For personalization details or to take advantage of these exclusive offerings, please contact your ASHI sales or marketing representative, email flyer@ashidiamonds.com, or call 800.622.2744.

About ASHI

ASHI is one of the premier diamond jewelry manufacturers servicing over 1,000 of the finest Independent Retail Jewelers in North America for over 40 years. A fully integrated jewelry company, with manufacturing facilities in the United States, China, Thailand, and India, ASHI provides unbeatable value to its Retail Partners.

ASHI offers an extensive range of exquisitely crafted fine jewelry, featuring stunning diamond and gemstone pendants, necklaces, rings, earrings, and bracelets to suit all tastes and preferences. ASHI takes pride in introducing the latest and hottest jewelry trends every year, ensuring there’s something for everyone. Their collections include Bridal Engagement Rings, Bridal Sets, Lovebright Styles, Diamond Essentials, Riviera & Tennis Designs, East West Styles, Bezel Collection, Fancy Mixed Shape Styles, Curb Link Bezels, Mosaic Designs, Interlock Styles, Charm Jewelry, Fluted Designs, Petite Collection, Personalized Jewelry, Gold Vermeil, Bold Silver, and more.

At ASHI, every jewelry piece undergoes rigorous internal screening for quality and perfection. Each piece of jewelry is meticulously handcrafted with the end customer in mind, utilizing only the finest diamonds, color stones, and precious metals. ASHI offers the highest quality products in the market, priced to deliver exceptional value. Leveraging their fully integrated global manufacturing, design, sourcing, and distribution network enables us to operate efficiently and cost-effectively, passing those savings on to our valued Retail Partners.

ASHI offers an extensive In-house Inventory to pick the right styles for a 5-day Preview and Close the Sale, with a proven 45% sell-through rate. Backed by the latest bridal and fashion jewelry trends in the industry, their integrated and extensive Print to Digital Marketing Programs incorporate E-commerce and Merchandising Strategies to establish your store as the Premier Jewelry Destination in your Market.

If you are interested in working with a supplier that is aligned with Promoting You as the Brand in Your Market, rather than themselves, please see why hundreds of the Top Retailers across North America Partner with ASHI to become the Premier Bridal and Jewelry Brand in their Market.

For more information on ASHI, please call ASHI at 800-622-ASHI (2744), contact your Regional ASHI Sales Representative, or visit www.ashidiamonds.com

Nobody Does “I Do” Like We Do!

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