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As the holiday season approaches, ASHI has announced the launch of their 2024 Holiday Marketing Program – Winter Wonderland Edition. “Prepare to embark on a captivating journey filled with enchanting surprises and an extraordinary selection of fine jewelry,” says Mr. Pandya, partner at ASHI.
ASHI invites you to “step into the magical realm, where every detail is embellished with festive imagery and vibrant designs crafted to captivate and delight.” Featuring over 225 new exclusive jewelry designs, ASHI’s collection captures the spirit of the season, offering a range from timeless classics to modern marvels.
Jewelry trends are ever-evolving, influenced by fashion, culture, and innovation. ASHI takes pride in its ability to stay ahead of industry trends, ensuring that customers always have access to the latest designs. By closely monitoring industry shifts and anticipating future styles, ASHI continuously refreshes its collections to reflect the most current and desirable looks.
ASHI’s jewelry products stand as a testament to their commitment to both quality and style. Customers are invited to discover the elegance of their Diamond Essentials, Lovebright Diamonds, Fusion Styles, and East West Designs. Additionally, ASHI’s latest creations include Bezel Collection, Fluted Designs, Pearl Jewelry, Layers of Diamonds, Ribbed Jewelry, Layered Necklaces, Petite Collection – Fancy Bezel, Fusion Bezel, Petite Cluster, Petite Halo, Bold Silver and more.
“Each piece in ASHI’s collection is infused with the spirit of the holidays, poised to evoke wonder and delight in those who receive them,” said Pandya. “Customers are invited to join ASHI on this magical marketing journey, crafting experiences that will be cherished forever.”
“At ASHI, we are dedicated to providing retailers with a comprehensive marketing strategy that seamlessly blends the allure of exquisite jewelry with the enchantment of the festive season. Leverage the power of print and digital marketing to grow your business and strengthen your brand!”
The 32-page in-store/direct mail Holiday Gift Book brings together classic styles with this year’s most popular trends and designs. With this premium Book, you can brand “your store” and personalize the front, back, and inside covers, as well as an “About Us” page to make a personal connection with your customers. You can also include additional designer jewelry and watch brands you carry, as well as a print and digital e-coupon. Participating retailers will receive 1,000 free books with a $25,000 purchase made in 5 equal payments.
The 16-page Holiday Wish Book features best-selling classic designs as well as this year’s hottest trends. The style options in this Book were selected to excite your customers and help them in sharing the spirit of this holiday season. You can personalize it with your store’s logo and information, jewelry and watch brands, as well as a digital e-coupon. Participating retailers will receive 2,000 free books with a $20,000 purchase made in 4 equal payments.
The 8-page Holiday Gift Guide features the industry’s latest trends. Assist customers in being trendsetters and creating memories with their loved ones that will last a lifetime. Products chosen for this flyer have been priced competitively to increase their sales, profitability, margins, and inventory turns. Participating retailers will receive 2,500 free flyers with a $15,000 purchase made in 3 equal payments.
Holiday 2024 Program – Marketing Highlights
ASHI invites you to “step into the magical realm, where every detail is embellished with festive imagery and vibrant designs crafted to captivate and delight.” Featuring over 225 new exclusive jewelry designs, ASHI’s collection captures the spirit of the season, offering a range from timeless classics to modern marvels.
Jewelry trends are ever-evolving, influenced by fashion, culture, and innovation. ASHI takes pride in its ability to stay ahead of industry trends, ensuring that customers always have access to the latest designs. By closely monitoring industry shifts and anticipating future styles, ASHI continuously refreshes its collections to reflect the most current and desirable looks.
ASHI’s jewelry products stand as a testament to their commitment to both quality and style. Customers are invited to discover the elegance of their Diamond Essentials, Lovebright Diamonds, Fusion Styles, and East West Designs. Additionally, ASHI’s latest creations include Bezel Collection, Fluted Designs, Pearl Jewelry, Layers of Diamonds, Ribbed Jewelry, Layered Necklaces, Petite Collection – Fancy Bezel, Fusion Bezel, Petite Cluster, Petite Halo, Bold Silver and more.
“Each piece in ASHI’s collection is infused with the spirit of the holidays, poised to evoke wonder and delight in those who receive them,” said Pandya. “Customers are invited to join ASHI on this magical marketing journey, crafting experiences that will be cherished forever.”
“At ASHI, we are dedicated to providing retailers with a comprehensive marketing strategy that seamlessly blends the allure of exquisite jewelry with the enchantment of the festive season. Leverage the power of print and digital marketing to grow your business and strengthen your brand!”
The 32-page in-store/direct mail Holiday Gift Book brings together classic styles with this year’s most popular trends and designs. With this premium Book, you can brand “your store” and personalize the front, back, and inside covers, as well as an “About Us” page to make a personal connection with your customers. You can also include additional designer jewelry and watch brands you carry, as well as a print and digital e-coupon. Participating retailers will receive 1,000 free books with a $25,000 purchase made in 5 equal payments.
The 16-page Holiday Wish Book features best-selling classic designs as well as this year’s hottest trends. The style options in this Book were selected to excite your customers and help them in sharing the spirit of this holiday season. You can personalize it with your store’s logo and information, jewelry and watch brands, as well as a digital e-coupon. Participating retailers will receive 2,000 free books with a $20,000 purchase made in 4 equal payments.
The 8-page Holiday Gift Guide features the industry’s latest trends. Assist customers in being trendsetters and creating memories with their loved ones that will last a lifetime. Products chosen for this flyer have been priced competitively to increase their sales, profitability, margins, and inventory turns. Participating retailers will receive 2,500 free flyers with a $15,000 purchase made in 3 equal payments.
Holiday 2024 Program – Marketing Highlights
- USPS EDDM and Direct Mail: All Holiday Books & Flyers can be mailed via discounted direct mail to your existing and potential customers.
- Advertising CO-OP Subsidy: Receive a 4% advertising subsidy against net asset purchases to offset the cost of the Holiday Marketing Program. Get free Books or Flyers with a $25,000 Purchase from the 32-page, $20,000 from the 16-page, and $15,000 from the 8-page along with extended terms. This makes the program nearly cost-free as an in-store handout to every prospective customer or a direct mailer. Subsidy applies only to ASHI products.
- In-Stock Program & 5-Day Preview Program: No-obligation 5-day Invoice-Memo, to preview and close the sale, on most styles featured in the Holiday Books & Flyers. This 5-day Preview Program has a proven 40% sell-through rate. Most styles are stocked for overnight delivery.
- Branding “Your Store Name”: Store logo on the front and back covers along with an ‘About Us’ page with your store and staff pictures and a brief history on the inside of the 32-page Holiday Gift Book.
- Brand Customization: Option of customizing 2 to 6 pages in the 32-page & 16-page Holiday books with your jewelry and watch brands to obtain CO-OP from other lines that perform well in your store (i.e. Forevermark, Tacori, Hearts on Fire, Simon G, David Yurman, John Hardy, Tag Heuer, etc.).
- Custom Print & Digital E-Coupon: Attract more customers to your store by offering a discount coupon at the back of the book.
- Digital Assets for Free: An extensive library of beautiful lifestyle and web-ready images and videos to post on all social media platforms. High-resolution style images, body-view images, website banners, email blasts, and videos can be utilized for print, digital and website marketing.
- Advanced Digital Flipbook: A mobile-ready, digital flipbook with drill-down technology that can be placed on your website, Facebook and Instagram enabling consumers to browse your catalogs.
- Television Commercials and In-Store Marketing Visuals: TV and print advertising materials in high-resolution images optimized for websites or localized advertising purposes. In-store DVD loops, duratrans, window clings, and POS displays. High-resolution images are available for ad creation, billboards, additional print material, website, and social media content.
