Key takeaways
• ASHI has launched AVA, an AI-powered virtual assistant built on Google’s Gemini large language model and securely hosted on Google Cloud.
• AVA provides B2B retailers with 24/7 capabilities to search products, check real-time stock availability, place orders, request custom quotes, and explore matching or related jewelry styles.
• The system features a smart escalation protocol that automatically routes complex, unresolved queries to ASHI’s experienced customer service team in New York.
ASHI proudly introduces AVA, an AI-powered ASHI Virtual Assistant built to transform the way retailers engage with its B2B platform — delivering faster, smarter, and more intuitive personalized service. Powered by Google’s Gemini and designed to provide real-time, personalized assistance, the AI Chatbot offers a seamless experience across desktop and mobile, enabling retailers to quickly find products, check stock availability, place orders, request quotes, and get instant answers — all within a single conversation. ASHI has always used technology to strengthen its service to retailers — AVA is the next evolution in that ongoing promise.
This cutting-edge assistant combines conversational AI with deep product integration to redefine the B2B buying journey. After six months of development, AVA was engineered using Google’s latest large language model (LLM) and is securely hosted on Google Cloud — ensuring fast, reliable, and scalable performance. Designed for efficiency, intelligence, personalization, and ease of use, this AI Chatbot enables retailers to effortlessly explore thousands of jewelry products, add items to the Shopping Cart, Wish List, or Sales Quotations, submit Special Order requests, request Custom Quotes, and email Style Details — all with remarkable speed and simplicity.
Key Features
AVA delivers round-the-clock support to help retailers streamline operations and make informed decisions across key functions:
- Product Information – Instantly access detailed descriptions and specifications for each style
- Inventory Status – Check real-time availability of products
- Matching Sets – Discover complementary designs to complete a set
- Similar & Related Styles – Explore visually and stylistically connected options
- Add to Cart – Effortlessly add styles to the shopping cart directly from the chat
- Add to Wish List – Add styles to the wish list
- Add to Sales Quotation – Instantly add styles to existing or new sales quotations
- Special Orders – Submit requests for made-to-order or non-stock styles
- Custom Quotes – Request personalized pricing tailored to unique customer requirements
- Email Style Details – Instantly email product details directly from the chat window
Smart Follow-Up Prompts
To create a dynamic and guided user journey, the AVA AI Chatbot intelligently responds with follow-up prompts such as:
- “Would you like to see the matching sets?”
- “Would you like to explore similar styles?”
- “Would you like to place an order?”
These proactive suggestions enhance decision-making by encouraging next steps at just the right moment.
Smart Escalation System
The AVA Chatbot includes a smart escalation system that detects complex or unresolved queries and automatically routes them to ASHI’s Customer Service team in New York. This seasoned support team — many with over 25 years of experience with ASHI — provides responsive, expert service when a human touch is needed. This Human + AI partnership ensures reliable and efficient service for retailers.
Expected Impact
- A streamlined ordering process that reduces friction and boosts efficiency 24/7
- Increased engagement through meaningful, guided conversations
- A hybrid support experience that combines AI speed with human expertise
AVA, sets a new benchmark in B2B service, enabling retailers to work faster and more effectively-while reinforcing ASHI’s commitment to innovation and customer success.
Mr. Pandya, Partner at ASHI, shared his perspective on the launch: “With AVA, we’re revolutionizing how retailers interact with ASHI. It’s about better service, faster decisions, and a truly seamless digital experience. AVA is more than just a chatbot—it’s a smarter, more efficient way to do business. It sets a new standard for service in our industry — one that retailers come to expect from ASHI.”
About ASHI
ASHI is one of the premier diamond jewelry manufacturers servicing over 1,000 of the finest Independent Retail Jewelers in North America for over 40 years. A fully integrated jewelry company, with manufacturing facilities in the United States, China, Thailand, and India, ASHI provides unbeatable value to its Retail Partners.
ASHI offers an extensive range of exquisitely crafted fine jewelry, featuring stunning diamond and precious gemstone pendants, necklaces, rings, earrings, and bracelets to cater to all tastes and preferences. ASHI takes pride in introducing the latest and hottest jewelry trends every year, ensuring there’s something for everyone.
Their collections include Bridal Engagement Rings, Diamond Essentials, Bold Gold, Aeris Gold, East West Styles, Fancy Bezels, Mixed Fancies, Mosaic Designs, Pirouette Jewelry, Evoque Gemstones, Petite Collection, Personalized Jewelry, Gold Vermeil, Bold Silver, and more.
At ASHI, every jewelry piece undergoes rigorous internal screening for quality and perfection. Each piece of jewelry is meticulously handcrafted with the end customer in mind, utilizing only the finest diamonds, color stones, and precious metals. ASHI offers the highest quality products in the market, priced to deliver exceptional value. Leveraging their fully integrated global manufacturing, design, sourcing, and distribution network allows us to operate efficiently and cost-effectively, passing those savings down to their valued Retail Partners.
ASHI offers an extensive In-house Inventory to pick the right styles for a 5-day Preview and Close the Sale, with a proven 50%+ sell-through rate. Backed by the latest bridal and fashion jewelry trends in the industry, their integrated and extensive Print to Digital Marketing Programs incorporate E-commerce and Merchandising Strategies to establish your store as the Premier Jewelry Destination in your Market.
If you are interested in working with a supplier that is aligned in Promoting You as the Brand in Your Market, rather than themselves – please see why hundreds of the Top Retailers across North America – Partner with ASHI to become the Premier Bridal and Jewelry Brand in their Market.
For more information on ASHI please call ASHI at 800-622-ASHI (2744), contact your Regional ASHI Sales Representative, or visit www.ashidiamonds.com
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