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The Atlanta Jewelry Show (AJS), where the jewelry industry comes to shine, is thrilled to announce the highly anticipated SoHo Experience 2025, taking place on Saturday, March 15, and Sunday, March 16, 2025, at the Cobb Galleria Centre. This unique event offers a perfect opportunity for jewelry professionals to rejuvenate their businesses with fresh products, must-have merchandise, and invaluable resources.

The SoHo Experience stands apart from standard industry events by delivering immersive experiences that combine innovation, education, and connection – all infused with the signature warmth of Southern hospitality.
Bench Fusion: A Highlight of the Spring Event
After its successful launch in August 2024, Bench Fusion returns to the SoHo Experience in March, featuring a stellar lineup of expert-led sessions and hands-on workshops designed to elevate bench professionals’ skills and creativity.
Highlights of Bench Fusion include:
- Jewelry Border Design & Construction Techniques with master engravers Tira and Rob Mitchell.
- Revolutionizing Your Business with Social Media and Video Content by renowned goldsmith and YouTube sensation Jordan Mantzke.
- CAD Training and Alloy Hardening Simplified by Rhinoceros 3D specialist Gary Dawson.
- Mastering the Art of Mokume Gane with award-winning metalsmith Chris Ploof.
- Interactive Town Hall Sessions hosted by industry expert Joel McFadden and special guests.
Bench Fusion offers attendees a chance to immerse themselves in a supportive community and refine their craft.
A Complete Experience
Beyond the educational opportunities, buyers will enjoy the $10 Buyers Lunch Buffet, conveniently located on the show floor. Additionally, the AJS Kids Jewelry Camp for ages 6 – 16 continues to inspire the next generation of jewelers with fun, hands-on activities.
Kick off your weekend at the Friday Night Icebreaker sponsored by The Edge, an excellent chance to mingle with friends – both old and new. Stay tuned for more exciting details about special social gatherings as we celebrate 75 years of excellence and community with AJS.
Don’t miss this vibrant celebration of the jewelry industry’s past, present, and future!
About the Atlanta Jewelry Show
Founded in 1950, the Atlanta Jewelry Show is managed and produced by the Southern Jewelry Travelers Association (SJTA), a non-profit 501(c)(6) trade association dedicated to supporting independent jewelry representatives.
For more information, visit
www.atlantajewelryshow.com or call 800-241-0399.