Key takeaways
• The inaugural Basilia Jewellery & Watch Fair is scheduled to take place from April 8 to 11, 2027, at Messe Basel in Switzerland.
• Created through a partnership between MCH Group and Informa Markets, the event serves as a dedicated B2B platform for the global jewelry, watch, and gemstone industries.
• The first edition will feature over 400 exhibitors and is designed to fill a gap in the European trade fair calendar by connecting manufacturers, independent brands, and international buyers.
(BASEL, SWITZERLAND) – Informa Markets and MCH Group are pleased to announce the dates for the inaugural Basilia Jewellery & Watch Fair. The new international platform for the jewellery, watch, and gemstone industry will take place from April 8 to 11, 2027, in Hall 2 of Messe Basel.
The timing underlines Basel’s role as a central hub for the watch and jewelry industry in the spring. Basilia Jewellery & Watch Fair fills a genuine gap in the European trade fair calendar: as a dedicated B2B platform, it brings together manufacturers, suppliers, independent brands, retailers, and buyers from around the world. This is made possible by the partnership between MCH Group and Informa Markets, which operates the world’s leading B2B network in the jewelry sector, with proven expertise in creating platforms for the jewelry and gemstone industry.
“Basel will become the center of the international jewelry and watch world from 8 to 11 April 2027,” says Roman Imgrüth, CEO Exhibitions & Events of MCH Group. “Our new fair, Basilia, complements the existing ecosystem and creates a marketplace open to the entire industry.”
Dan Ye, Vice President for Strategic Initiatives at Informa Markets in Asia, agrees, saying, “Basilia isn’t just another fair − it’s a platform built with intention, designed for buyers with a clear mission. Our April timing creates natural synergy within Switzerland’s trade calendar and positions us perfectly within the global jewelry circuit.”
Celine Lau, Director of Jewellery Fairs at Informa Markets, adds, “We are curating the full spectrum: aspirational luxury meets high jewelry, boutique brands stand alongside independent watchmakers, and premier suppliers of diamonds, colored gemstones, and pearls exhibit together with providers of innovative jewelry technology. It is a deliberate mix that serves independent retailers, buyers from Europe and beyond, and decision-makers who seek quality, diversity, and choice. The early industry response tells us we have struck the right chord.”
The first edition of the Basilia Jewellery & Watch Fair brings together more than 400 exhibitors under the theme “City Under Construction,” structured into immersive neighborhoods and districts that reflect the diversity of the international jewelry and watch industry.
