Key takeaways
• The Plumb Club’s March 2026 podcast focuses on optimizing diamond fashion jewelry assortments to attract new customers and build brand loyalty.
• Industry expert Cheryl Kremkow discusses how retailers can leverage diamond fashion jewelry, a category with significant growth potential, to appeal to a new generation of consumers.
• Retailers can access this new resource and previous educational content through the Jewelers Resource Center on The Plumb Club’s website.
(NEW YORK) – Showcasing the best balance of merchandise selection can help attract new customers, allowing a retailer to build a clientele while growing sales. It also forms the foundation for building a loyal, repeat customer base. The March 2026 posting to The Plumb Club’s Podcasts provides retailers with a look at the diamond category. Specifically, it focuses on diamond fashion pieces, historically an important part of a retailer’s merchandising mix. A new podcast has been added to the learning library. Here is this month’s addition:
Optimize Your Diamond Assortment: Diamond fashion jewelry is a key product classification for jewelry retailers. It’s also a merchandise category with the most significant growth potential. Recent in-depth research reveals how this all-important product sector is affected by changing consumer attitudes and demographics. In this podcast, sponsored by S. Kashi Jewelry, a leading manufacturer of bridal and fashion jewelry, Cheryl Kremkow takes a look at top diamond fashion jewelry trends. She discusses how a new generation of consumers can be attracted by maximizing the assortment.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge, and immediately actionable steps from industry leaders that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available at the newly reengineered Plumb Club Website under the Jewelers Resource Center “Listen” tab. https://plumbclub.com/resource/listen/
About The Plumb Club
The Plumb Club proudly celebrates over 40 years of educating and innovating in the jewelry category and of creating productive connections between jewelry retailers and our world-class manufacturing members. Founded in 1983 by a small group of distinguished manufacturers as a social club, The Plumb Club has evolved into one of the jewelry industry’s leading supplier organizations. Today, The Plumb Club is a unique coalition of leading, responsible, and important suppliers spanning all facets of the jewelry, diamond, and watch industries. The purpose of the organization is to connect its members and their customers and help shape the future of the jewelry industry. The Plumb Club’s membership accounts for a significant percentage of the domestic fine jewelry market.
