Live gold & silver prices by Gold Advisor
Live gold & silver prices by Gold Advisor
Southern Jewelry News
Pearls of Wisdom - Jewelry Podcast
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    Marketing & Business Growth

    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush

    October 7, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Surveillance view inside a jewelry store showroom with a pickup truck rammed through the front entrance and debris on the floor
    Security & Loss Prevention

    Pickup Rams Lynnwood Jewelry Store in Attempted Robbery

    October 7, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Anglo-Saxon gold hand-shaped pendant found in Hampshire
    Estate Vintage & Antique Jewelry

    Detectorist Finds Rare Anglo-Saxon Gold Pendant Near Real-Life Downton Abbey

    October 6, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    Marketing & Business Growth

    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush

    October 7, 2026
    View all

    Press Release

    Chris Ploof Modern Electrum “Jiangyin” ring with natural diamonds
    Jewelry Design & Trends

    Chris Ploof Named “Best Artisan Jewellery Design Studio – USA” In Luxlife Magazine’s 2026 Leaders In Luxury Awards

    September 28, 2026
    Gem-A The Journal of Gemmology - Volume 40, No. 3, 2026 - Cover
    Diamonds Gemstones & Pearls

    Gem-A Launches Autumn 2026 Issue Of The Journal Of Gemmology Focusing On New Cu-Bearing Tourmaline From Ethiopia 

    September 28, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    CBG CONTINENTAL BUYING GROUP LOGO
    Retail Jewelry Business

    Continental Buying Group: The Premier Buying Group For Independent Jewelry Retailers 

    September 28, 2026
    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    JOY recipients
    Industry News & Associations

    Twenty-Four Karat Club Of The Southeastern United States Celebrates 50th Annual Banquet 

    October 2, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    View all

    Mid-America Retailers

    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
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Southern Jewelry News
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    Marketing & Business Growth

    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush

    October 7, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Surveillance view inside a jewelry store showroom with a pickup truck rammed through the front entrance and debris on the floor
    Security & Loss Prevention

    Pickup Rams Lynnwood Jewelry Store in Attempted Robbery

    October 7, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Anglo-Saxon gold hand-shaped pendant found in Hampshire
    Estate Vintage & Antique Jewelry

    Detectorist Finds Rare Anglo-Saxon Gold Pendant Near Real-Life Downton Abbey

    October 6, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    Marketing & Business Growth

    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush

    October 7, 2026
    View all

    Press Release

    Chris Ploof Modern Electrum “Jiangyin” ring with natural diamonds
    Jewelry Design & Trends

    Chris Ploof Named “Best Artisan Jewellery Design Studio – USA” In Luxlife Magazine’s 2026 Leaders In Luxury Awards

    September 28, 2026
    Gem-A The Journal of Gemmology - Volume 40, No. 3, 2026 - Cover
    Diamonds Gemstones & Pearls

    Gem-A Launches Autumn 2026 Issue Of The Journal Of Gemmology Focusing On New Cu-Bearing Tourmaline From Ethiopia 

    September 28, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    CBG CONTINENTAL BUYING GROUP LOGO
    Retail Jewelry Business

    Continental Buying Group: The Premier Buying Group For Independent Jewelry Retailers 

    September 28, 2026
    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    JOY recipients
    Industry News & Associations

    Twenty-Four Karat Club Of The Southeastern United States Celebrates 50th Annual Banquet 

    October 2, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    View all

    Mid-America Retailers

    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
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Southern Jewelry News
Home Press Release Watches & Timepieces

Formex Airfield Field-Ready. Sky-Bound.

September 30, 2026
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Reading Time: 11 minutes
Key takeaways

• The Formex AirField expands the brand’s rugged Field platform into aviation, featuring a 40 mm hardened titanium case weighing just 54 grams.

• Designed for ultimate legibility, it incorporates sword-shaped hands, recessed hand-filled Super-LumiNova® numerals, and a classic 12 o’clock aviation orientation marker.

• Powered by the updated Sellita SW200-2 Power+ movement, the watch offers an extended 65-hour power reserve and 150 meters of water resistance.

Born from the same rugged platform as the Formex Field, the new AirField takes its purpose-driven design into the world of aviation.

A hardened titanium case, cockpit-inspired dial architecture, powerful lume and the new 65-hour Sellita SW200-2 Power+ come together in a watch designed for clarity, comfort and dependable performance, on the ground and above it.

Rather than recreating the traditional pilot watch, the AirField brings aviation into the Formex Field universe: lightweight, functional and unmistakably contemporary.

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Key Takeaways:

  • Field foundations, aviation attitude: The AirField builds on the proven 40 mm titanium architecture of the Formex Field while introducing a completely new dial and hand set inspired by the functional clarity of cockpit instrumentation.
  • Instantly readable by design: Broad sword-shaped hands, recessed hand-filled Arabic numerals, the characteristic triangle-and-dot orientation marker at 12 o’clock and a strongly contrasting dial architecture are engineered for immediate legibility.
  • Lightweight, hardened and ready for action: The titanium case weighs just 54 grams and is treated to approximately 900 Vickers surface hardness, around five times the surface hardness of conventional stainless steel. A screw-down crown and 150-meter water resistance complete its all-purpose credentials.
  • Depth without unnecessary height: A sloped chapter ring rises toward the sapphire crystal, while the finely grained stamped dial, recessed luminous numerals and signature beveled date window create depth and dimensionality while keeping the watch slim and easy to wear.
  • Four environments, four dial colors: Desert Sand, Horizon Blue, Jet Black and Tarmac Grey give the AirField four distinct personalities, each paired with a color-matched date wheel to keep the display integrated and visually clean.
  • More power for everyday freedom: The updated Sellita SW200-2 Power+ extends the power reserve from 41 to 65 hours, allowing the AirField to be put down for more than two days and picked up again without having to reset it.

(BIEL/BIENNE, SWITZERLAND) – Formex introduces the AirField, a new aviation-focused expression of its rugged Field platform. Built around the collection’s lightweight 40 mm hardened titanium case, the AirField combines the straightforward utility of a field watch with design elements rooted in the clear, highly legible instruments of aviation.

Field watches and pilot watches have long shared common ground. Both emerged from military environments where equipment had to be robust, immediately readable and free of unnecessary complication. Strong contrast, Arabic numerals and functional construction became defining characteristics of both categories, one developed for soldiers on the ground, the other for crews navigating the air.

The AirField brings those shared principles together without simply recreating a traditional pilot watch. Instead, Formex has reinterpreted them through the contemporary engineering and ergonomic approach of its Field collection.

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From Field to Flight

The most immediate transformation takes place on the dial.

Broad sword-shaped hour and minute hands provide strong visual presence and allow the time to be read at a glance. At 12 o’clock, a triangle flanked by two dots references one of the most recognizable orientation markers in aviation watch design, helping the wearer identify the top of the dial instantly.

A long, slender seconds hand adds another layer to the theme. Its aircraft-shaped counterweight is subtle enough to escape immediate attention but reveals a more playful aviation reference on closer inspection.

“The Field was a natural starting point for this watch because field watches and pilot watches were ultimately developed to solve many of the same problems. They need to be dependable, easy to read and comfortable enough that you almost forget you’re wearing them. With the AirField, we wanted to take those fundamentals into aviation without making something that feels like another reproduction of a historical pilot watch..” 

 Raphael Granito, CEO Formex Watch SA

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Clarity With Depth

The AirField dial is designed around immediate readability, but the simplicity of the display hides considerable detail. Its finely grained surface is achieved through a stamping process, giving the dial a tactile, instrument-like texture. The Arabic hour markers and numerals are recessed into the dial and individually hand-filled with Super-LumiNova® BGW9, producing strong nighttime visibility while maintaining crisp contrast during the day.

A sloped chapter ring rises toward the sapphire crystal, creating additional depth around the perimeter of the dial without adding unnecessary height to the watch itself. The architecture draws the eye naturally toward the center while giving the numerals and minute scale a more dimensional appearance.

At 6 o’clock sits Formex’s signature beveled date window. Its angled construction improves visibility from different viewing angles while helping prevent the surrounding dial from casting a shadow over the date indication. Each date wheel is matched to its respective dial color, keeping the display visually integrated across the four versions: Desert Sand, Horizon Blue, Jet Black and Tarmac Grey.

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Titanium Made Tougher

The AirField retains one of the defining features of the Field collection: its lightweight 40 mm titanium case. Together with its short lugs and slim profile, the case contributes to a total watch head weight of just 54 grams, giving the AirField an exceptionally light presence on the wrist. To improve resistance to everyday wear, the titanium undergoes a special hardening treatment that increases its surface hardness to approximately 900 Vickers, around five times the surface hardness of conventional stainless steel.

A screw-down crown and 150 meters of water resistance reinforce the practical character of the watch, extending its usefulness far beyond the cockpit. The solid case back carries the aviation theme to the reverse side of the AirField with a depiction of a classic radial aircraft engine and propeller, a mechanical reference to an era when aviation, engineering and watchmaking became increasingly interconnected.

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Strapped In

The AirField is offered with two distinctly different strap configurations, allowing its character to shift with its surroundings. The lightweight nylon straps use an elastic, water-resistant construction with a Velcro closure. Easily washable and adding only a few grams to the watch, they are particularly suited to travel, outdoor activity and warmer environments where flexibility and breathability matter.

For a more refined appearance, the AirField can also be paired with a leather strap and Formex’s carbon fiber deployant clasp. The patented clasp provides 7 mm of gradual fine adjustment, allowing the fit to be adapted throughout the day without changing strap holes or removing the watch.

““Comfort has always been a big part of how we engineer our watches. A watch designed as a tool shouldn’t become something you have to think about once it’s on your wrist. Whether it’s the extremely light nylon setup or the fine adjustment built into the carbon clasp, the goal is always the same: make the watch work around the person wearing it, not the other way around.” 

 Raphael Granito, CEO Formex Watch SA

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More Power, Same Purpose

Inside the AirField is the updated Sellita SW200-2 Power+, increasing the movement’s power reserve from 41 to 65 hours. The added autonomy turns a technical specification into a practical everyday improvement. The watch can be taken off for more than two days and picked up again without needing to reset the time and date, particularly useful for a watch conceived to move easily between different activities and environments.

It is an upgrade that fits naturally with the philosophy behind the AirField: meaningful engineering should make the watch easier to live with.

A Pilot Watch, the Formex Way

The AirField does not attempt to recreate a cockpit instrument from another era. Instead, it takes the principles that made aviation watches effective in the first place, legibility, durability, lightness and functional simplicity, and applies them to the established Field platform. The result sits deliberately between categories. Rugged enough to retain the character of a true field watch, unmistakably influenced by aviation, yet sufficiently versatile for everyday wear. Field-ready. Sky-bound.

Pricing and Availability

The new Formex AirField will be available in four dial colors: Desert Sand, Horizon Blue, Jet Black and Tarmac Grey. Pricing is CHF 830.00 on a nylon strap and CHF 970.00 on a leather strap including the Formex carbon fiber fine-adjustment deployant clasp. Deliveries are scheduled to begin at the end of October 2026.

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