Geneva Watch Days 7th Edition: September 2-6, 2026

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Key takeaways

• Geneva Watch Days 2026 will run from September 2–6, featuring a record 71 participating brands.

• The event features two primary hubs: the Pavillon at Rotonde du Mont Blanc and the Blue Box, which hosts an exhibition showcasing 150 timepieces based on the Four Elements.

• Highlights include Power Breakfasts, Touch & Feel sessions, youth-focused workshops, and a appearance by 2019 Nobel Prize winner Didier Queloz.

With a record 71 participating brands this year, the Pavillon will host a varied program featuring new formats, in a setting with a hint of nautical inspiration: Power Breakfasts, conference areas, the collectors’ Tiger Lounge, Culture Club and Media Center.

For the first time, the Blue Box will host a major thematic exhibition devoted to the Four Elements – Water, Earth, Air and Fire – bringing together more than 150 new timepieces in dialogue with the forces of nature. 

The Canton and City of Geneva, Swiss Who’s Who, the Grand Prix d’Horlogerie de Genève (GPHG), Geneva Tourism, the Geneva Chamber of Commerce, Industry and Services (CCIG), financial institutions Julius Baer, Swissquote and Centurion, the Geneva Watchmaking School, the Musée International d’Horlogerie (MIH), auction house Phillips in Association with Bacs & Russo and the Fondation de la Haute Horlogerie (FHH)… more than ever, the wider Geneva community is coming together to play an active part in the event.

A Nobel Prize winner joins the program: Didier Queloz, winner of the 2019 Nobel Prize in Physics, will take part in Amplitude Op. II, a symposium organized by the Fondation Dominique Renaud on the theme “The Time of the Universe, the Time We Imagine”, alongside Thomas Hertog, Janna Levin and Katie Mack.

There’s plenty for the next generation, too: creative workshops, Watch Afternoons, the Calibership Challenge with COSC and a Special Sunday for families – Geneva Watch Days is also looking to the future, and the watch enthusiasts of tomorrow.

Seven editions on, Geneva Watch Days remains a unique home port for watchmaking – a place to experience it together, free and open to the public, bringing brands, independent watchmakers, collectors, media, influencers and enthusiasts together without barriers, in the same open and welcoming spirit.

(GENEVA) – Five days, one port of call: Geneva. From September 2 to 6, 2026, Geneva Watch Days returns for its seventh edition. With a reimagined, immersive program at the Pavillon, the beating heart of the event, and the Blue Box presenting 150 timepieces through the prism of the Four Elements – Water, Earth, Air and Fire – Geneva Watch Days is unlike any other event in the industry. 

From ‘Touch & Feel’ sessions bringing international collectors closer to the brands, to Power Breakfasts bringing together leading voices from the watch industry and beyond, the Fingers Catwalk driven by content creators, and a program dedicated to the next generation, the 2026 edition promises five days of immersion, dialogue, discovery and shared excitement. 

Two essential stops 

This year, Geneva Watch Days unfolds across a redesigned setting – more visible and more immersive than ever – built around two complementary hubs.

• The Pavillon, anchored at the Rotonde du Mont Blanc on the lakeside, with Mont Blanc as its backdrop, forms the beating heart of the event: conference areas, collectors’ lounge, Media Center and Culture Club all coexist in a setting with a hint of nautical inspiration, open to the lake and Geneva’s iconic Jet d’Eau. 
• The Blue Box becomes the home of a thematic exhibition built around the Four Elements: Water, Earth, Air and Fire. More than 150 of the year’s finest timepieces, selected for how they connect with the forces of nature, will be presented in an immersive experience that is free and open to all, and conceived as a destination in its own right.

Building on the Momentum 

With its reputation now firmly established as a lively, participatory event, Geneva Watch Days has a packed and dynamic program in store for 2026. 

Jean-Christophe Babin, President of Geneva Watch Days, says: “The energy around Geneva Watch Days this year is incredible! It’s become a must for our industry, hugely popular with the public, and Geneva’s wider business and institutional community is rallying around the event. With 71 participating Maisons, a reimagined, immersive program at the Pavillon – the beating heart of the event – and the Blue Box presenting 150 timepieces through the prism of the Four Elements – Water, Earth, Air and Fire – Geneva Watch Days is unique in the industry. From ‘Touch & Feel’ sessions bringing international collectors closer to the brands, to Power Breakfasts bringing together leading voices from the watch industry and beyond, the Fingers Catwalk driven by content creators, and a program dedicated to the next generation, the 2026 edition promises five days of immersion, dialogue, discovery and shared excitement.” 

• Touch & Feel Sessions — each afternoon in the Tiger Lounge, 50 collectors are invited to discover 3 to 5 brands in an intimate setting with no intermediaries—a rare experience, where passion meets direct dialogue. 
• Fingers Catwalk — over five days, watch content creators and influencers take over the space for a collective creative project around the new references. The result is unveiled at a special event on Saturday evening, turning the week into a living editorial project.  
• Power Breakfasts — each morning at 8:30 am at the Pavillon, in partnership with PMI, the Power Breakfasts bring together eighty figures from industry, finance and the media for wide-ranging conversations about the issues shaping the sector. Leadership, forward-thinking and good company are all on the menu. 
• A Nobel Prize winner joins the program — Didier Queloz, winner of the 2019 Nobel Prize in Physics, will join Thomas Hertog, Janna Levin and Katie Mack for Amplitude Op. II, a symposium organized by the Fondation Dominique Renaud on the theme The Time of the Universe, the Time We Imagine.  

Welcoming the next generation aboard – A creative workshop with Konstantin Chaykin, Watch Afternoons hosted by François Henri Bennahmias for young watch clubs, the Calibership Challenge led by students from the Geneva Watchmaking School, and a Special Sunday organized with the support of the Musée International d’Horlogerie (MIH), especially for children and their families.

The Classics – Returning favorites include the Press Conference, symposiums, Emmanuel’s Picks, the auction in partnership with Phillips in Association with Bacs & Russo, and the themed panel discussions.

Exhibiting Brands:

Akhor, Alpina, Alto, Amida, Artisans de Genève, Ba111od, Beaubleu, Beauregard, Beda’a, Behrens, Bell & Ross, Bianchet, Bimbu, Breitling, Bremont, Bvlgari, Byrne, Cédric Johner, Claude Meylan, Corum, Czapek, Daniel Roth, David Candaux, De Bethune, Dennison, Doxa, Emmanuel Bouchet, Fears, Ferdinand Berthoud, Frédérique Constant, Furlan Marri, Gallet, Gerald Charles, Gerald Genta, Girard-Perregaux, Greubel Forsey, Hautlence, Kerbedanz, Keris, Konstantin Chaykin, Krayon, L. Leroy, Laurent Ferrier, Lederer, L’Epée, Linde Werdelin, Louis Erard, Louis Moinet, Marli New York, Massena Lab, Maurice Lacroix, Mauron Musy, MB&F, Micro Mil Spec, Ming, Naoya Hida & Co., Oris, Perrelet, Otsuka Lotec, Phillips in Association with Bacs & Russo, Renaud Tixier, Réservoir, Singer Reimagined, Speake Marin, Stollenwurm, Trilobe, Tutima, Unimatic, Universal Genève, Urwerk and Zenith.