(New York) – The Plumb Club Industry & Market Insights from 2025 showed a significant increase in consumer awareness and demand for clarity and understanding of responsible business practices and traceability in the jewelry category. From ethical sourcing to traceability, the importance to consumers increased by 7% and 8%, respectively, compared with a similar survey conducted only 2 years earlier. In addition, more consumers were willing to pay significantly more for products that ensured these characteristics. Additionally, fewer consumers said that they would purchase without verification.
The Plumb Club Podcasts for February focus on natural diamonds, educating customers on the natural diamond story and the tools that provide traceability proof at the point of sale, thereby meeting rising consumer expectations. The following podcasts have now been posted:
Telling The Natural Diamond Story: Every natural diamond is the culmination of a billion years of brilliance. In this podcast, narrated by Cheryl Kremkow on behalf of Envisions, retailers will learn how they can inspire customers with the romance, rarity, and excitement of a natural diamond’s journey. Listeners will discover fun facts and gain insights to educate consumers on a natural diamond’s unique attributes, emotional and financial value, and the benefits it contributes to the communities where it is discovered, thereby creating a compelling diamond story that builds value and drives sales.
Sell With Confidence: How Traceability Builds Trust in Platinum and Diamonds: From mine to market, provenance has become the new luxury! In this podcast, presented by Tracr, Josh Helmich of Helmich Luxury Group speaks with Wesley Tucker and Emanuela Morando of Tracr and Fahmida Smith of Valterra Platinum Ltd. about how traceability and digital product passports are reshaping diamonds and platinum in the retail space. Listeners will learn how giving their customers proof, not promises, elevates product value and provides trust, and therefore, a higher purchase potential.
The Plumb Club podcasts, added monthly, provide strategies, insights, and immediately actionable steps from industry leaders to help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available on The Plumb Club website under “Resources”: https://plumbclub.com/resources/plumbclubpodcasts/
About The Plumb Club
The Plumb Club proudly celebrates over 40 years of educating and innovating within the jewelry category, and creating productive connections between jewelry retailers and our world-class manufacturing members. Founded in 1983 by a small group of distinguished manufacturers as a social club, The Plumb Club has evolved into one of the jewelry industry’s leading supplier organizations. Today, The Plumb Club is a unique coalition of leading, responsible, and important suppliers spanning all facets of the jewelry, diamond, and watch industries. The organization’s purpose is to connect its members and their customers and help shape the future of the jewelry industry. The Plumb Club’s membership accounts for a significant percentage of the domestic fine jewelry market.
