On Sunday June 8, 2025 Jewelers for Children (JFC) will celebrate the annual Facets event at the Venetian Resort Hotel Las Vegas, in Las Vegas, NV.
Beth Gerstein, the Co-founder and CEO of Brilliant Earth and Alexander Lacik, CEO of Pandora will be honored. JFC will also announce the results of the organization’s 2025 fundraising efforts and the distributions that it will make to the JFC nonprofit partners.
“Brilliant Earth and Pandora are two companies that have a long history of supporting JFC and the children we work to help every day. To honor them both is nothing short of phenomenal, we feel very lucky to continue our relationship with them at Facets 2025,” said Sara Murphy, JFC Executive Director. “With these two powerhouses at Facets we hope to be able to increase our giving to our nonprofit partners in 2025.”
Beth Gerstein is Co-Founder and CEO of Brilliant Earth, a digitally native, omnichannel fine jewelry company and a global leader in ethically sourced fine jewelry. Beth co-founded Brilliant Earth in 2005 based on a passion for social enterprise and a vision for inspiring change in the jewelry industry. Over the past two decades, Beth has built an innovative, mission-driven company with over 750 employees and retail showrooms in 40 locations that generate approximately $450 million in annual revenue. Beth is one of the few women founders to take a company public with Brilliant Earth’s listing on the NASDAQ under the symbol BRLT in 2021. She has previously served on the Board of Directors of Diamonds Do Good, and in 2021, she and her co-founder Eric Grossberg, established the Brilliant Earth Foundation which has contributed over $2M to advancing programs in responsible sourcing, social impact and climate action. An electrical engineer by education and early training, Beth has merged her passion for science and technology with her belief that consumers deserve transparent and responsible practices, beautiful, high-quality products, and personalized shopping experiences that bring joy into the jewelry buying process.
Alexander Lacik has 30 years of experience in international business, marketing and business management. He joined Pandora in 2019 and has been responsible for a remarkable turnaround in the company. During his tenure, the company has increased its revenue by 28 per cent while cutting CO2 emissions by 27 per cent across its full value chain. The company sources 100 percent recycled silver and gold for all its jewelry and uses only lab-grown diamonds and other man-made stones. Pandora is also a long-term partner of UNICEF. Prior to joining Pandora, Lacik was CEO of Britax Ltd., a British manufacturer of childcare products. He has also held CEO and senior management positions at Kasthall Golv & Mattor, Procter & Gamble and Reckitt Benckiser, where he served in a number of roles including head of Reckitt Benckiser North America. He has a Bachelor’s degree in Business Administration from the University of Växjö, Sweden.
The event will be held at the Venetian Hotel at 6:00 p.m. with cocktails and food. A brief program will be held where the honorees are recognized and JFC grant recipients share their stories.
Full details on sponsorship opportunities for the event can be found on the JFC website, www.jewelersforchildren.org. Options for all different levels of donations are available, including tribute ads and tickets to the event.
Jewelers for Children (JFC) was founded in 1999 by leaders in the U.S. jewelry industry, united by a commitment to improve the lives of children who need it most. Over the past two decades, JFC has raised more than $64 million, directly supporting children who have faced significant challenges, from critical illnesses to adversity in various forms. Through collaborations with esteemed charities like Make-A-Wish®, St. Jude Children’s Research Hospital, and others, JFC turns moments of generosity into transformative change – granting wishes, funding critical research, and advocating for the well-being of children across the globe.
