(CARY, N.C.)— Independent jewelry retailer REEDS Jewelers is expanding with a new 7,800-square-foot flagship store in Cary’s premium Fenton mixed-use development, slated to open in early 2026.
The new location marks a significant milestone for the family-owned jeweler, which has been in business since 1946. The Landmark store represents a modern retail concept by REEDS that reimagines the company’s founding values of personal service, lasting relationships and luxury goods at competitive prices.
Designed to be both luxurious and welcoming, the Cary Landmark store will showcase an extensive selection of fine jewelry and Swiss timepieces from brands including Rolex, Tudor, Omega, Panerai, Jaeger Le-Coultre, Breitling and more. As a premier bridal and watch destination, REEDS reinforces its role as a trusted national brand rooted in heritage and innovation. With its curated offerings, the Fenton location will deliver a complete luxury experience enhanced by REEDS’ signature warmth and hospitality.
“This location will be an excellent fit for Fenton’s high-end, experience-driven atmosphere,” said Genna Zimmer, vice president of REEDS Jewelers and granddaughter of founders Bill and Roberta Zimmer. “We look forward to providing customers with the expertise and personalized service that REEDS Jewelers has been known for since 1946.”
The Cary–Apex area is one of North Carolina’s most affluent and fastest-growing markets, ideally suited for REEDS’ expansion. The new 7,000-square-foot store supports the jeweler’s focus on two thriving categories – bridal and luxury watches – as independent retailers continue to differentiate through curated brands, elevated environments and personalized service.
About REEDS Jewelers
Founded in 1946, REEDS Jewelers has grown into one of the largest retail jewelers in the United States. REEDS maintains a focus on exceptional customer service, quality of merchandise, including fine jewelry and watches, and innovations for products and retail experiences. www.REEDS.com.
