Key takeaways
• Fine jewelry brand Tamara Comolli appointed Olivia Crouan as Chief Executive Officer, effective September 21, 2026.
• Crouan brings over 25 years of luxury brand experience, including serving as Chief Brand Officer at Audemars Piguet and holding leadership roles at LVMH’s Hennessy and Krug Champagne.
• In her new role, Crouan will focus on preserving the brand’s heritage, developing its collections, and accelerating its international growth.
(MUNICH) – TAMARA COMOLLI, the international fine jewelry brand known for its distinctive designs, natural gemstones and exceptional craftsmanship, today announces the appointment of Olivia Crouan as Chief Executive Officer, effective September 21, 2026. The appointment marks an important step forward in the brand’s journey and reflects the momentum behind TAMARA COMOLLI as it enters an ambitious new phase of development.
With more than 25 years of experience working with luxury brands, Olivia most recently served as Chief Brand Officer at Audemars Piguet for seven years, where she led the brand through significant international growth. Her previous roles include senior global marketing and communications leadership roles at Hennessy and Krug Champagne, both part of LVMH. Since 2025, Olivia has worked as an executive advisor and advisory board member, supporting brands and entrepreneurs on strategy, brand elevation, governance and longevity, especially in luxury and hospitality.
As Chief Executive Officer, Olivia will lead TAMARA COMOLLI into its next chapter, building on its distinctive brand identity, developing its collections and accelerating the company’s international ambitions. With strong foundations in place and significant opportunity ahead, she will work with the team to deepen relationships with existing clients and introduce TAMARA COMOLLI to new ones, while preserving its design heritage, commitment to colored gemstones and focus on timeless, high-quality jewelry.
Founded in 1992, TAMARA COMOLLI is a family-owned fine jewelry business with roots in Germany and the United States. The Hands family acquired the company in 2017.
Olivia Crouan, Chief Executive Officer of TAMARA COMOLLI, said: “TAMARA COMOLLI is a unique and distinctive brand, built on joyful designs, vibrant gemstones and exceptional craftsmanship. There is a remarkable opportunity to build on its individuality and authority in colored gemstones, and to take the brand to an exciting new level for our clients. The momentum is real, and the ambition is clear. I am thrilled to be joining the team and look forward to shaping the brand’s next chapter, with an even stronger focus on our clients, our collections and our international community.”
Guy Hands, owner of TAMARA COMOLLI, said: “TAMARA COMOLLI has real momentum and a significant opportunity ahead, and Olivia is the right leader to realize it. She is a highly accomplished luxury brand builder with a proven record of developing and scaling international brands, and brings deep expertise across brand, product, client experience and commercial growth. She has the judgment and skill to honor the brand’s heritage while bringing it to a new generation of clients. We are delighted to welcome Olivia and look forward to supporting her and the team as the business begins its next phase.”
