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Live gold & silver prices by Gold Advisor
Southern Jewelry News
Pearls of Wisdom - Jewelry Podcast
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    Marketing & Business Growth

    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush

    October 7, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Surveillance view inside a jewelry store showroom with a pickup truck rammed through the front entrance and debris on the floor
    Security & Loss Prevention

    Pickup Rams Lynnwood Jewelry Store in Attempted Robbery

    October 7, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Anglo-Saxon gold hand-shaped pendant found in Hampshire
    Estate Vintage & Antique Jewelry

    Detectorist Finds Rare Anglo-Saxon Gold Pendant Near Real-Life Downton Abbey

    October 6, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    Marketing & Business Growth

    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush

    October 7, 2026
    View all

    Press Release

    Cover 2026
    Jewelry Design & Trends

    Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

    October 2, 2026
    Cover 2026
    Jewelry Design & Trends

    Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

    October 2, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    CBG CONTINENTAL BUYING GROUP LOGO
    Retail Jewelry Business

    Continental Buying Group: The Premier Buying Group For Independent Jewelry Retailers 

    September 28, 2026
    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    JOY recipients
    Industry News & Associations

    Twenty-Four Karat Club Of The Southeastern United States Celebrates 50th Annual Banquet 

    October 2, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    View all

    Mid-America Retailers

    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    EP 122_Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    EP 121_50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    EP 120_What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    EP 119_From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    EP 118_From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    EP 117_Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    EP 117_Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    EP 116_From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    EP 116_From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    EP 115_From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP 115_From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    EP 114_Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
  • Classified Ads
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Southern Jewelry News
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    Marketing & Business Growth

    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush

    October 7, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Surveillance view inside a jewelry store showroom with a pickup truck rammed through the front entrance and debris on the floor
    Security & Loss Prevention

    Pickup Rams Lynnwood Jewelry Store in Attempted Robbery

    October 7, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Anglo-Saxon gold hand-shaped pendant found in Hampshire
    Estate Vintage & Antique Jewelry

    Detectorist Finds Rare Anglo-Saxon Gold Pendant Near Real-Life Downton Abbey

    October 6, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    Marketing & Business Growth

    Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush

    October 7, 2026
    View all

    Press Release

    Cover 2026
    Jewelry Design & Trends

    Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

    October 2, 2026
    Cover 2026
    Jewelry Design & Trends

    Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

    October 2, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    CBG CONTINENTAL BUYING GROUP LOGO
    Retail Jewelry Business

    Continental Buying Group: The Premier Buying Group For Independent Jewelry Retailers 

    September 28, 2026
    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    JOY recipients
    Industry News & Associations

    Twenty-Four Karat Club Of The Southeastern United States Celebrates 50th Annual Banquet 

    October 2, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    View all

    Mid-America Retailers

    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    EP 122_Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    EP 121_50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    EP 120_What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    EP 119_From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    EP 118_From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    EP 117_Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    EP 117_Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    EP 116_From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    EP 116_From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    EP 115_From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP 115_From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    EP 114_Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
  • Classified Ads
    • For Sale
      • Inventory & Jewelry
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Southern Jewelry News
Home Press Release

The Best Policy: Your alarm company just called. What should you do?

Bob Carroll, CIC by Bob Carroll, CIC
February 1, 2009
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Reading Time: 12 minutes It was 7 p.m., the weather was rotten, and Amy Thist had just gotten home from a busy day at the store and settled in front of her fireplace when the phone rang.

“This is Wiketchem Alarm Company. We are getting a motion-sensor trip at your store.”

Reluctantly, Amy put her coat back on and drove the five miles back to the store. The police had already arrived, had done a visual check of the exterior of the store, found nothing, and were waiting for Amy to arrive for an interior check of the premises.
Inside, nothing was found to be out of the ordinary. A helium-filled “balloon-o-gram” which had been delivered that day was on a desk in the same room as the offending motion detector. Amy removed it and successfully reset the alarm as she and the police exited.

Perry Doe roused sleepily and reached to turn off his alarm clock. Why was it going off at 1 a.m.? Then Perry’s mind focused enough to realize that the annoying sound was from his bedside telephone. The alarm company was calling to report a possible break-in at the jewelry store. Perry asked for the dispatcher’s name and ID number, which he jotted on a note-pad that he kept next to the phone.

His next step was to call the monitoring company back; he had the number on a card under the note-pad. “I’m calling to confirm an alarm call at Perry Doe Jewelry; my access code is …” The dispatcher confirmed the call and Perry said he would leave immediately for the store – would they please contact the guard service or police if they had not already done so.

Perry arrived at the store to find a pick-up truck sitting half inside his store, broken glass and bent metal were everywhere.
Alexander Wright had been plagued by false alarm calls for several nights in a row – at different times of night, but always for the same reason. It was happening again. Each time, the phone line monitor was showing “fault” for some unknown reason, but the system always reset itself. This night he decided to tell the alarm company to ignore the signal and not dispatch, and Alex went back to sleep.

Emma Rallgrine got a call from her alarm company when she was at a party one Saturday night. She was told that the only unit showing trouble was one of the four motion detectors in the showroom; none of the door contacts or glass-break sensors had been activated – proof to Emma that no one could actually be in the store. Anyone wanting to break into her store would have to break a window or force a door before tripping an interior motion sensor. So Emma returned to the party, resolved to call for an alarm technician to come on Monday to fix the problem unit.

Let’s look at each of these alarm scenarios.
Amy Thist – Amy had only one unit that was indicating a problem in her store – a motion detector which appeared to have been triggered by a wavering ball of gas. That was a plausible explanation. On the other hand, did anyone check the roof? Is it possible that burglars had begun a penetration from above, and that vibration or noise from the tools or equipment had triggered the alarm system?

We don’t know for certain. But had there been another alarm that night after removing the balloons, Amy would have had reason to suspect a more serious problem.

Perry Doe
Perry did a lot of things right. Knowing that a fake call from the alarm company could lure him to the store on a dangerous false pretext, or permit a hostage situation at his home, Perry’s first act was to confirm the call. Note also that he called using a phone number that he independently knew to be correct – rather than ask the caller for a call-back number.
Next, he made certain that police or the guard service would meet him at the store. Had he arrived before them, he would have waited in his locked vehicle for assistance.

Alexander Wright
Burglars had been tampering with the phone line. They first tested the line to see if the system was monitored or if there was a back-up communicator such as cellular phone or radio. There was, so their ploy then was to test the system repeatedly to the point that the jeweler or the alarm company would simply ignore it. After three nights, the plan worked. They broke into the store through the back door and took the safe out through the same door.

Emma Rallgrine
The first thing that Emma saw when she entered her store on Monday morning was the rope. Next, her eyes spotted the debris on the floor, and then the hole in the roof through which the rope still hung.

Showcases which had contained merchandise were empty, having been opened from the back. Burglars had dropped into the store and crept behind showcases, those cases forming a protective “shadow” from the other motion detectors.
Emma mistakenly believed that burglars used doors and windows to break into premises they intend to burglarize. They don’t – especially when going for jewelry. In fact, doors and windows are seldom the way in for professional thieves who are after serious merchandise.

Burglars enter by removing heating and air conditioning units to gain access through duct work; they crawl over stem walls or smash through them from adjacent premises; they cut and chisel through solid masonry walls, and they “drop in” after cutting holes in roofs, whether wood, steel, or solid concrete. They even cut their way up from lower premises and basements, or tunnels.

What does insurance require?
There is no question that alarm systems are essential to the jewelry industry. No safe or vault is impenetrable – all can be opened given the right tools and enough time. Alarm systems take away the element of time and for that reason are a critical part of every jeweler’s security formula.

At the same time, alarm systems can sometimes be a source of consternation. Systems can give false readings, units can malfunction, batteries can go down. Anything electronic can be foiled – or fooled. Jewelers spend a great deal of money to install and maintain their alarm systems; then does it make sense to ignore them?

Are there circumstances where alarm malfunction is clear or at least very probable? There are. For example, adverse weather can affect alarm systems. Also the location of a particular unit that is faulting in relation to other equipment can be a clue to the possibility of a system malfunction.

What should you do if your system will not set up when it is time to close? What should you do when you receive an alarm call after closing?

Perry Doe provides a good example for what to do when you receive a call. Confirm the alarm using an independent phone number before leaving home; request police or guard response; drive to the store and wait for assistance before entering; check the premises thoroughly, inside and out, looking for signs of forcible entry – remembering to also check adjacent businesses and to look for indications of roof access.

Most insurance companies at least recommend that an alarm call be responded to by the subscriber (what alarm people call jewelers). Some may require it. If the alarm will not set, someone may need to remain inside the premises – lights on, cell phone at hand, frequent police drive-by requested.

Does that put the person inside at risk? The risk is not as great as one might think. Burglary is by nature not a confrontational crime. A burglar’s goal is to sneak in, steal what he came to steal, and then go away – leaving the victim to discover the crime hours later. A person remaining inside the store is generally cause to abort the crime and try again elsewhere – even though that person is not actually there to “guard” the premises nor expected to resist should there be an attack on the store.

Some insurers will recommend or require that a guard be hired if the alarm system is not functioning. Some insurers recommend that a jeweler call the insurance company for specific instructions. Knowing what to do is really a case of knowing your insurance carrier and that company’s expectations – and whether those expectations are recommendations or requirements. The difference is that if a requirement is not adhered to, coverage may be jeopardized.

Check your policy for endorsements related to your alarm system. Check to see if your insurer offers any literature with instructions on what to do in the event of alarm failure. Is there a requirement that the insured (jeweler) respond to every alarm situation – or is that the recommended procedure?

Can you talk to your insurance company in the middle of the night – on a weekend? Can you talk to a real person to discuss the situation and get advice, or do you get a recording and an opportunity to leave a message for a call-back on the next business day? Is your carrier in another country or “across the pond,” and do you know how to reach someone in authority in an emergency? Can you call your agent for advice?

This agent places significant business with one carrier who provides guidelines – a set of procedures that are recommended and encouraged for the prevention of loss. That company also provides an emergency phone number that allows the jeweler to speak with a person in the home office who has the authority to advise and make binding decisions. Additionally, the agent provides 24/7 accessibility. A guard or “staying with the store” is seldom required as prudence and common sense often suggest other options.

If you were looking for this column to give you unequivocal instructions as to what you must do in the event of alarm failure, and an answer to whether your carrier will pay a loss if certain “rules” are not followed; you are disappointed. There is not one answer that will apply no matter who the carrier might be.

The key is for you to read your policy, and know your insurance carrier and what that company expects of you when you receive an alarm call. And since no two situations are exactly the same, determine where or whom you can go to when you have questions … on a Sunday morning at 2 a.m.




Bob Carroll of Robert G. Carroll and Associates is a Certified Insurance Counselor specializing in insurance for the jewelry industry for more than twenty-five years, representing Jewelers Mutual and other carriers in Arkansas, Oklahoma, Mississippi, and Tennessee. He can be reached at bob@robertgcarroll.com.

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Bob Carroll, CIC

Bob Carroll, CIC

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