Titan’s Geneva Debut: Unveiling Luxury Indian Horology

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Key takeaways

• Titan Company made its debut in Geneva to introduce Indian craftsmanship to the international high-end watch community.

• The company launched two premium novelties, the Edge Ultraslim Mechanical and the Nebula Genesis Starburst, to demonstrate its technical and design capabilities.

• A new luxury watch brand positioned in the high horology segment is scheduled to launch in the second half of 2026 with a price band up to 50,000 CHF.

(GENEVA) – Titan Company Ltd., India’s largest watch manufacturer, is present this week in Geneva for the first time — choosing the global capital of fine watchmaking to introduce itself to the international watch community and to mark the occasion with the launch of two high-end novelties. The CEO unveiled plans that include the upcoming launch of a new brand positioned at the very top of its portfolio.

content image 1 1 1 Titan Company makes its Geneva Debut and Unveils Two Novelties for the Occasion.

Titan in Geneva

Geneva concentrates the world’s attention on the art and business of watchmaking each spring. It is in this context that Titan has chosen to make its first appearance in the city — an acknowledgment of Geneva’s unique standing in the industry and an indication of the direction the company is now taking.

Leading Titan’s Geneva presence is Kuruvilla “Diny” Markose, who became Chief Executive Officer of Titan Company Ltd. in August 2025. It is his first appearance on the international stage in this role, and reflects his conviction that Titan’s next chapter will be written in dialogue with the wider world of fine watchmaking.

Titan will welcome guests throughout the week, from April 13, at the Beau-Rivage hotel in Suites 121–122.

content image 2 1 1 Titan Company makes its Geneva Debut and Unveils Two Novelties for the Occasion.

Titan’s exciting plans for the High-End

Titan is currently best known as one of the largest watchmakers in the world, making over 15 million watches annually. The company is now committed to extending its watchmaking capabilities into the high-end, bringing the best of Indian watchmaking and craftsmanship to the world of horology.

In line with this ambition, the company unveiled two new novelties in Geneva this week: the Edge Ultraslim Mechanical and the Nebula Genesis Starburst.

The Edge Ultraslim Mechanical is built on the 2.2mm slim Edge Mechanical caliber. This stunning in-house movement puts the company in the company of brands worldwide that have slim mechanical movements. This watch will be their official entry into the GPHG this year under the Time Only category.

The other novelty unveiled is the Nebula Genesis “Starburst”. A stunning watch inspired by the birth of a star, with 60 custom-cut diamonds arranged in a unique radial cadence on the iconic dodecagonal bezel. The Trionique rotor adorns the in-house automatic movement.

The CEO also unveiled plans to introduce a new watch brand, conceived as the most advanced expression of the company’s watchmaking capabilities. The launch is set for the second half of 2026. Positioned firmly within the domain of high horology, the brand will operate in a price band of up to 50,000 CHF

The new proposed brand will be built around a set of defining principles:

High horology and watch-making excellence, drawing on Titan’s accumulated manufacturing expertise and technical investment
Advanced complications and precision engineering
An elevated design language, distinctive and considered
Hand finishing and artisanal crafting at every level of production
Small batches and curated creations, with rarity as a founding principle.

With these initiatives, Titan extends its watchmaking into a more selective, high-end segment, reinforcing its presence in the broader global horology landscape.

Kuruvilla “Diny” Markose, CEO of Titan Company Ltd., shares: “Our new novelties and proposed new brand at the upper end of the spectrum represent a natural progression for Titan. They bring together our manufacturing depth, our design capabilities, and our engineering expertise into a more focused expression of high-end watchmaking. The opportunity of introducing the company at this key moment in Geneva reflects the standards we are aligning ourselves with. Titan’s next chapter will be written not only in India, but in dialogue with the wider world of fine watchmaking.”