Key Takeaways:
• Weston Jewelers is celebrating its 25th anniversary as a family-owned luxury business, originally founded by Edward and Tracey Dikes in 2001.
• The company has grown from a single storefront to include locations at Weston Town Center, the Seminole Hard Rock Hotel & Casino, and a dedicated Hublot boutique.
• Future expansion includes the opening of a 40,707-square-foot flagship location on Las Olas Boulevard in downtown Fort Lauderdale, scheduled for late 2027.
(Weston, FL)—Weston Jewelers, a family-owned and operated business in South Florida, is celebrating its 25th anniversary, marking a quarter-century of celebrating life’s most meaningful moments. Known for its exceptional hospitality, world-renowned brands, and deep community roots, the company reflects on a legacy defined by “25 Years of Love and Luxury.”
Founded in 2001 by Edward and Tracey Dikes, Weston Jewelers began as a modest 1,096-square-foot store in Weston Town Center, Weston, Florida. What started as a small neighborhood jewelry store has grown into one of South Florida’s premier destinations for fine jewelry and Swiss timepieces, known for its warmth, integrity, and the highest standards of personalized service. The couple established Weston Jewelers with a shared vision: to create a welcoming luxury experience where clients feel like family and every meaningful moment is celebrated.
Over the years, the company continued to grow alongside the City of Weston, expanding its reputation for excellence and establishing partnerships with some of the industry’s most coveted brands. Key milestones include becoming an Authorized Cartier Retailer and later becoming an OfficialRolex Jeweler, fulfilling a lifelong dream for Ed and further cementing the store’s position as a trusted destination for luxury timepieces and jewelry.
In 2019, Weston Jewelers expanded beyond Weston Town Center, opening a multi-brand store at the Seminole Hard Rock Hotel & Casino, home of the iconic Guitar Hotel in Hollywood. The 1,800-square-foot store introduced the Weston Jewelers experience to visitors from across the country and around the world. The family also opened a dedicated Hublot boutique, further strengthening the brand’s presence in the luxury retail landscape.
“In our business, it’s all about relationships,” said Ed Dikes, CEO and Co-Founder of Weston Jewelers. “Clients walk through our doors not knowing us, and over time, they leave as part of our family. I always say I love to hug my clients because these relationships mean everything to us. We’re incredibly grateful for the trust our clients have placed in us over the past 25 years, and for our amazing team who make Weston Jewelers what it is today.”
Weston Jewelers remains a true family business, with the next generation helping to lead the brand forward. Jesse Dikes, a Graduate Gemologist from the Gemological Institute of America, manages operations at both Hard Rock stores, helping guide the continued success of both Weston Jewelers and the Hublot boutique. Danni Dikes, a former NBC-6 Miami television host and lifestyle reporter, joined the company full-time in 2023 and leads marketing, brand strategy, and social media, helping expand the company’s presence both in-store and online. Together, the family continues to build on the relationships and hands-on leadership that have long defined Weston Jewelers.
Looking ahead, the company is preparing for its next chapter with the development of a five-story, 40,707-square-foot flagship location on Las Olas Boulevard in downtown Fort Lauderdale. Weston Jewelers on Las Olas is scheduled to open in late 2027. The new destination will feature multiple floors of curated retail space while maintaining the warmth and hospitality that clients have come to expect. Weston Jewelers will proudly continue to operate its existing locations, carrying forward the same standards of excellence the community has trusted for 25 years.
“This milestone truly belongs to the incredible team and loyal clients who have supported us along the way,” said Tracey Dikes, President and Co-Founder of Weston Jewelers. “One of the greatest joys has been welcoming our children into the business and watching generations of families grow with us. We look forward to continuing that tradition for many years to come.”
For more information about Weston Jewelers, please visit www.westonjewelers.com.
To view the full 25-year timeline of Weston Jewelers, please visit: https://westonjewelers.com/pages/25th-anniversary.
About Weston Jewelers:
Weston Jewelers is proud to celebrate 25 years of love and luxury as a family-owned and operated business in South Florida. An Official Rolex Jeweler, Weston Jewelers has built its reputation on trust, integrity, and exceptional service since its founding in 2001. The stores offer a curated selection of Swiss luxury timepieces from renowned brands, including Breitling, Cartier, Chopard, Hublot, OMEGA, and Tudor. Clients can immerse themselves in the world of fashion jewelry from Chanel, Gucci, Marco Bicego, Messika, Rahaminov, Pasquale Bruni, Roberto Coin, and more. Weston Jewelers is located at 1728 Main Street in the Weston Town Center and at 1 Seminole Way at the Seminole Hard Rock Hotel & Casino. For more information, please visit www.westonjewelers.com or call (954) 389-7990.
