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    King Jewelers staying in the ‘loupe’ since 1912
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    Sell jewelry the way you cook
    Pretty much perfect retailing for Wyoming couple
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    How Star Gem Inc. Defines Jewelry Innovation
    Episode 33 – Anish Desai, Beyond Trends: How Star Gem Inc. Defines Jewelry Innovation 
    Inspiring Tales of Mentorship and Growth
    Episode 32 – Matthew Gross, Inspiring Tales of Mentorship and Growth 
    Behind the Success of running a jewelry trade shop
    Episode 31 – Ross Wesdorp, Behind the Success of Running a Jewelry Trade Shop
    Downsizing positioned Butler Diamonds for success
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    Inside the United Precious Metal Refining
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    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
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    Episode 26 – Success in Jewelry and Writing. Chuck Koehler of Anthony Jewelers
    Permanent Jewelry How Sunstone is Changing the Game
    Episode 25 – David Holloway, Permanent Jewelry: How Sunstone is Changing the Game
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    Optimize your jewelry store’s website for better organic traffic – here’s how!
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    The Story Behind the Stone: Ancient Provenance
    ChatGPT. Your secret edge?
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: The View from Surat
    International School of Gemology Education Series: The Story of Anthill Garnets
    Making decisions work for you
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Home The Marketing Minute

The Marketing Minute: Determining how much to spend on advertising

George Prout by George Prout
September 20, 2017
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George Prout

George Prout

George Prout is about to celebrate his 50th year in the jewelry business, having sold his first engagement ring as a 17 year-old sales associate working at Kay Jewelers in 1974. In each of the past 4 decades, he has worked for companies that rose to top three status nationally in sales volume to Independent Jewelry stores, and is Divisional President of JB Bhanderi, the largest Lab Grown Diamond Grower in the world.

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