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    • All
    • Featured
    • Featured Retailers
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    • Supplier Spotlight
    From Armenia to America, Motif Jewelers Turns 40
    Girl Power rocks at Jo & Co. Jewelers
    Jewelry Sales Training from a Living Legend
    Jewelers Look to Modern Tech for a Profitable Future
  • Latest News
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    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
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    • Video
    • What's New
    Luxury watch preferences among high-income women in the USATHE MV
    Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000
    GIA global research team convenes in Carlsbad
    Synchrony study reveals shoppers value in-store experiences, financing options for large purchases
    jewelers Security Alliance logo
    JSA reports surge in crimes against traveling salespersons and retailers not in retail stores
    CG Creations presents comprehensive Gold & Silver Almanac 2024
    Free and Festive Holiday Marketing from GN Diamond
    Free and Festive Holiday Marketing from GN Diamond
    Anna Martin to retire from GIA
  • Podcast
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
  • Columnists
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
    Image of Chuck Koehler
    The Retailer’s Perspective: Where Did the Good Times Go?
    The importance of having Patience & Compassion in your jewelry business
    The importance of having Patience & Compassion in your jewelry business
    Ruby sample before and after heating. Photo Natural Ruby company
    The Story Behind the Stone: Assume Heat
    International School of Gemology Education Series
    The Story Behind the Stone: Just Jewels
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Home The Marketing Minute

The Marketing Minute: Pricing Strategy

George Prout by George Prout
October 11, 2017
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Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here to see more of George Prout’s The Marketing Minute

 

 

 

 

 

George Prout

George Prout

George Prout is about to celebrate his 50th year in the jewelry business, having sold his first engagement ring as a 17 year-old sales associate working at Kay Jewelers in 1974. In each of the past 4 decades, he has worked for companies that rose to top three status nationally in sales volume to Independent Jewelry stores. Currently he is President of JB Bhanderi, the world's largest CVD grower and maker of the Surreal Diamond brand. He can be reached at george@surrealdiamond.com.

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Latest News

Podcast Episodes

Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts

November 28, 2023
On The Move

Luxury watch preferences among high-income women in the USATHE MV

November 27, 2023
Other News

Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000

November 27, 2023

Other News

GIA global research team convenes in Carlsbad

Synchrony study reveals shoppers value in-store experiences, financing options for large purchases

The Story Behind the Stone: Lost and Found in Africa

A Visit to Mumbai – Diamond Central!

JSA reports surge in crimes against traveling salespersons and retailers not in retail stores

CG Creations presents comprehensive Gold & Silver Almanac 2024

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