Featured
Corinth Jewelers opens fabulous standalone store

Positive Outlook for Holiday Sales

Riding the Wave with Essential Lab Grown Diamonds in a Changing Market

Saban Onyx helps independent retail jewelers get fancy
Latest News
JA members push for security, credit reform in D.C.

Columbia Gem House opens raffle to support Sea Turtle Rehabilitation

CD Peacock partners with Foster Love to support Chicago’s foster youth

NDC and Lorraine Schwartz announce the 2023 Class of Emerging Designers
Podcast

Episode 44 -John Carter, From Small Town to Big Dreams of Jack Lewis Jewelers

Episode 43 -Kenny Mullins, Dangers of Jewelry Theft and How to Prevent Them

Episode 42 -Doug Meadows, Inside the Generational Legacy of David Douglas Diamonds

Episode 41 -John Atencio, An Inspiring Tale Behind 50 Years of Jewelry Design and More

Episode 40 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers

Episode 39 -Frederick Mannella, The Rise of Luxury Handbag Trend in Jewelry Stores

Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry

Episode 37 – Kyle Bullock, Technology Meets Our Values

Episode 36 – Brooke and Chase Brinson, A Pandemic-Born Success of Two Jewelry Visionaries
Columnists

The Story Behind the Stone: Just Jewels

Safeguarding High-Value Retailers: Unveiling the cyber risks and effective countermeasures

4Cs of Diamonds? Here are the 4Cs of Jewelry Marketing to help you sell them

Applied Marketing 101: The Asteroid Approaches

The Story Behind the Stone: Oops there it is!

Cool New Things from the Atlanta Jewelry Show

The Retailer’s Perspective: It’s Springtime in September

Barbiecore Bling! Are you in?
Classifieds
Subscriptions
- Newsletter Signup
- Print Subscription
Digital Magazine

No Result

View All Result

No Result

View All Result

No Result

View All Result

Home The Marketing Minute

The Marketing Minute: “Segmentation” in marketing

by George Prout

September 6, 2017

Share on Facebook Share on Twitter

George Prout

George Prout is about to celebrate his 50th year in the jewelry business, having sold his first engagement ring as a 17 year-old sales associate working at Kay Jewelers in 1974. In each of the past 4 decades, he has worked for companies that rose to top three status nationally in sales volume to Independent Jewelry stores. Currently he is President of JB Bhanderi, the world's largest CVD grower and maker of the Surreal Diamond brand. He can be reached at george@surrealdiamond.com.

Related Posts

The Marketing Minute: Trend Spotting

October 18, 2017

The Marketing Minute: Pricing Strategy

October 11, 2017

The Marketing Minute: Analyzing your customer base

October 4, 2017

The Marketing Minute: Valuing your personnel

September 27, 2017

© 2023 Southern Jewelry News.

No Result

View All Result

© 2023 Southern Jewelry News.