Southern Jewelry News
Pearls of Wisdom - Jewelry Podcast
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Dan Mano and Martin Rapaport at JCK
    Diamonds Gemstones & Pearls

    Rapaport’s New Tech Tools Help Retail Jewelers Buy Smarter And Protect Natural Diamond Margins

    August 18, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    The Ethical Mandate: Why Sustainability Is Now the Price of Entry
    Ethical Sustainability & Sourcing

    The Ethical Mandate: Why Sustainability Is Now the Price of Entry

    April 8, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Famous Jewel Heists: The most notorious thefts in history
    Security & Loss Prevention

    Famous Jewel Heists: The most notorious thefts in history

    August 6, 2025
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Cartier’s Century-Old Mystery
    Estate Vintage & Antique Jewelry

    Cartier’s Century-Old Mystery

    June 15, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    View all

    Press Release

    Pula Top
    Diamonds Gemstones & Pearls

    VEER Introduces The Pula Cut™, A Diamond Shaped By The Story Of Botswana 

    September 14, 2026
    Qatar Diamond Exchange Logo
    Industry News & Associations

    Qatar Diamond Exchange Extends Bourse Network Into Europe Through Partnership With Borsa Diamanti d’Italia.

    September 18, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Stuller Brings Jewelers Together for Bench Jeweler Workshop
    Bench & Repair

    Stuller Brings Jewelers Together for Bench Jeweler Workshop 

    May 6, 2026
    world watch day 2026
    Watches & Timepieces

    World Watch Day 2026 Returns On 10.10.2026 For Its Second Edition

    September 14, 2026
    TJS To Launch Jewelry Manufacturing Fundamentals
    Education & Certification

    TJS To Launch Jewelry Manufacturing Fundamentals Education Day On The Eve Of The 2027 Symposium

    September 11, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Head Shot Marianna
    Ethical Sustainability & Sourcing

    Community For Ethical Jewelry Appoints Marianna Smirnova As Executive Director

    June 22, 2026
    GEMFIND DIGITAL SOLUTIONS
    Tools Equipment & Technology

    GemFind Introduces The Jewelry Industry’s First Global Shopping Intelligence Platform With Jewelcloud 2.0

    August 19, 2026
    7 CYBER SECURITY ESSENTIALS FOR JEWELERS - The Plumb Club
    Security & Loss Prevention

    September Podcast Provides Retailers Essential Cybersecurity Guidance

    September 4, 2026
    Industry News & Associations

    Michael Richards Receives 2026 Robert M. Shipley Award®

    September 18, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Siri Hansen, Brooch 16
    Visual Merchandising

    Curious To Discover Who Some Of The Next Top Artists In Art Jewelry Are Likely To Be?

    July 30, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    STREETS Ministries students with Memphis Grizzlies and Sissy's Log Cabin representatives
    Marketing & Business Growth

    Sissy’s Log Cabin, Streets Ministries And Memphis Grizzlies Welcome Local Youth To FedExForum For “Back To School And Bling”

    September 18, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    MJSA PROFESSIONAL EXCELENCE IN JEWELRY MAKING & DESIGN
    Education & Certification

    MJSA Education Foundation Awards Five “Future Of Jewelry Making” Scholarships Totaling $10,000

    August 20, 2026
    LUXE SOFTWARE and JOCALIO logo
    Retail Jewelry Business

    Luxe Software Secures Strategic Backing From K5 Global & Jewelers Mutual® Group  

    August 6, 2026
    SACRED HEART BY LIONHEART
    Jewelry Design & Trends

    Lionheart Launches Sacred Heart Collection, Wearable Talismans To Be Layered Into Everyday Life

    July 24, 2026
    Ignite Collection
    Diamonds Gemstones & Pearls

    GemologyGeek Debuts the Ignite Collection, Merging Rare Natural Gemstones With the Optical Phenomenon of Fluorescence

    July 15, 2026
    View all

    Mid-America Retailers

    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    ASHI BOOTH LUX1227 AERIS GOLD
    Industry News & Associations

    Ashi Launches Aeris Gold™ Collection

    May 22, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • The State Of The Diamond Industry 2025-2026
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
  • Podcast
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
    EP_113 Buzz marketing Bailey Rebh and Brianna Black Podcast
    EP 113_AI, Authenticity & Marketing That Wins with Buzz Marketing’s Dynamic Duo
    EP 112_Designing Stories: Mark Loren's Award-Winning Journey in Custom Jewelry
    EP 112_Designing Stories: Mark Loren’s Award-Winning Journey in Custom Jewelry 
  • Classified Ads
    • For Sale
      • Inventory & Jewelry
      • Watches
      • Equipment & Tools
      • Fixtures & Store Assets
      • Business & Assets
    • Jewelry Jobs
    • Service To The Trade
      • Diamonds and Gems
      • Business & Operations
      • Compliance & Finance
      • Manufacturing & Production
      • Marketing & Technology
      • Repair & Technical
    • Training / Education
      • Jewelry Skills
      • Gemology
      • Business Education
      • Formats
    • Wanted to Buy
      • Materials
      • Inventory
      • Equipment
      • Business Assets
  • Subscriptions
    • Newsletter Signup
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Southern Jewelry News
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Dan Mano and Martin Rapaport at JCK
    Diamonds Gemstones & Pearls

    Rapaport’s New Tech Tools Help Retail Jewelers Buy Smarter And Protect Natural Diamond Margins

    August 18, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    The Ethical Mandate: Why Sustainability Is Now the Price of Entry
    Ethical Sustainability & Sourcing

    The Ethical Mandate: Why Sustainability Is Now the Price of Entry

    April 8, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Famous Jewel Heists: The most notorious thefts in history
    Security & Loss Prevention

    Famous Jewel Heists: The most notorious thefts in history

    August 6, 2025
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Cartier’s Century-Old Mystery
    Estate Vintage & Antique Jewelry

    Cartier’s Century-Old Mystery

    June 15, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    View all

    Press Release

    Pula Top
    Diamonds Gemstones & Pearls

    VEER Introduces The Pula Cut™, A Diamond Shaped By The Story Of Botswana 

    September 14, 2026
    Qatar Diamond Exchange Logo
    Industry News & Associations

    Qatar Diamond Exchange Extends Bourse Network Into Europe Through Partnership With Borsa Diamanti d’Italia.

    September 18, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Stuller Brings Jewelers Together for Bench Jeweler Workshop
    Bench & Repair

    Stuller Brings Jewelers Together for Bench Jeweler Workshop 

    May 6, 2026
    world watch day 2026
    Watches & Timepieces

    World Watch Day 2026 Returns On 10.10.2026 For Its Second Edition

    September 14, 2026
    TJS To Launch Jewelry Manufacturing Fundamentals
    Education & Certification

    TJS To Launch Jewelry Manufacturing Fundamentals Education Day On The Eve Of The 2027 Symposium

    September 11, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Head Shot Marianna
    Ethical Sustainability & Sourcing

    Community For Ethical Jewelry Appoints Marianna Smirnova As Executive Director

    June 22, 2026
    GEMFIND DIGITAL SOLUTIONS
    Tools Equipment & Technology

    GemFind Introduces The Jewelry Industry’s First Global Shopping Intelligence Platform With Jewelcloud 2.0

    August 19, 2026
    7 CYBER SECURITY ESSENTIALS FOR JEWELERS - The Plumb Club
    Security & Loss Prevention

    September Podcast Provides Retailers Essential Cybersecurity Guidance

    September 4, 2026
    Industry News & Associations

    Michael Richards Receives 2026 Robert M. Shipley Award®

    September 18, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Siri Hansen, Brooch 16
    Visual Merchandising

    Curious To Discover Who Some Of The Next Top Artists In Art Jewelry Are Likely To Be?

    July 30, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    STREETS Ministries students with Memphis Grizzlies and Sissy's Log Cabin representatives
    Marketing & Business Growth

    Sissy’s Log Cabin, Streets Ministries And Memphis Grizzlies Welcome Local Youth To FedExForum For “Back To School And Bling”

    September 18, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    MJSA PROFESSIONAL EXCELENCE IN JEWELRY MAKING & DESIGN
    Education & Certification

    MJSA Education Foundation Awards Five “Future Of Jewelry Making” Scholarships Totaling $10,000

    August 20, 2026
    LUXE SOFTWARE and JOCALIO logo
    Retail Jewelry Business

    Luxe Software Secures Strategic Backing From K5 Global & Jewelers Mutual® Group  

    August 6, 2026
    SACRED HEART BY LIONHEART
    Jewelry Design & Trends

    Lionheart Launches Sacred Heart Collection, Wearable Talismans To Be Layered Into Everyday Life

    July 24, 2026
    Ignite Collection
    Diamonds Gemstones & Pearls

    GemologyGeek Debuts the Ignite Collection, Merging Rare Natural Gemstones With the Optical Phenomenon of Fluorescence

    July 15, 2026
    View all

    Mid-America Retailers

    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    ASHI BOOTH LUX1227 AERIS GOLD
    Industry News & Associations

    Ashi Launches Aeris Gold™ Collection

    May 22, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • The State Of The Diamond Industry 2025-2026
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
  • Podcast
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
    EP_113 Buzz marketing Bailey Rebh and Brianna Black Podcast
    EP 113_AI, Authenticity & Marketing That Wins with Buzz Marketing’s Dynamic Duo
    EP 112_Designing Stories: Mark Loren's Award-Winning Journey in Custom Jewelry
    EP 112_Designing Stories: Mark Loren’s Award-Winning Journey in Custom Jewelry 
  • Classified Ads
    • For Sale
      • Inventory & Jewelry
      • Watches
      • Equipment & Tools
      • Fixtures & Store Assets
      • Business & Assets
    • Jewelry Jobs
    • Service To The Trade
      • Diamonds and Gems
      • Business & Operations
      • Compliance & Finance
      • Manufacturing & Production
      • Marketing & Technology
      • Repair & Technical
    • Training / Education
      • Jewelry Skills
      • Gemology
      • Business Education
      • Formats
    • Wanted to Buy
      • Materials
      • Inventory
      • Equipment
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Southern Jewelry News
Home Featured Article Gemstones & Pearls

The Story Behind the Stone: The Wonder of it All

Diana Jarrett GG, RMV by Diana Jarrett GG, RMV
April 17, 2023
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Reading Time: 6 minutes

If there’s anything that the annual gem bazaars in Tucson teach us, it’s that the odd, the rare, the truly unknown stones that are mostly off the radar can still elicit feelings of awe and downright wonder. True, we’ve wandered up and down the aisles and meandered through the tents until our eyes become glazed over. Secretly we ask ourselves, “Have I been here already – did I see this stuff yesterday?”

Small wonder. The sensory overload we experience never diminishes no matter how many years we’ve taken the plunge into the world’s largest gem and mineral shows. They rise up like some hypnotic phoenix in the desert every February. So it’s hard to explain to someone who’s never been, what this behemoth is like – you have to be there, to use a well-worn adage. 

Large opalized ammonite with extraordinary iridescence. Photo credit: Rocks from the Spirit
Large opalized ammonite with extraordinary iridescence. Photo credit: Rocks from the Spirit

Humble Beginnings of The Tucson Gem Shows

Do you know the origins of this modern mammoth gem fair? Turns out, in 1955, a small local club of nerdy rockhounds organized a little display of its member’s favorite finds. Most displays were confined in open shoeboxes to help keep things tidy. The first incarnation of the Tucson Gem & Mineral Society was held in a local elementary school. Since then, it has expanded, taking up the entire city – and beyond, with various shows starting and stopping on different dates throughout an entire month.

“Never despise small beginnings” is the obvious take away from this story. But I usually find another take away on my nearly annual trek. Vendors from every corner of the globe share their extraordinary finds with us. And no matter how many times we’ve seen these stones, they thrill us once again with the pure wonder of what’s hidden within this earth of ours. 

Men’s ammolite ring with attractive blue iridescence. Photo credit Seramigo Bagosdouro
Men’s ammolite ring with attractive blue iridescence. Photo credit Seramigo Bagosdouro

Ammonite and Ammolite

You’ve seen ammolite. I’ve seen ammolite. But I’ve been revisiting this ancient stone lately with its jim-dandy of a backstory. To those for whom this is a new stone, it’s a spellbinding wonder to behold.

Ammolite is rightly called a rarity. Any single-source stone gets that moniker for sure. The organic material is only found in the Bearpaw Formation in Alberta, Canada. Its dazzling color combinations shimmer with iridescence, exhibiting patterns that will inspire any designer. It also has to be finite because it’s a natural organic fossil. When it’s gone, it’s gone.

The ammolite used today in jewelry application was once a sea creature – now extinct. The fossilized remains of a sea creature left us with these remarkable shells of color. As a gemstone material, it hasn’t been around all that long. Its first commercial use in jewelry can be found back in the 1960s. It took a bit of a while to catch on. But in 1981 The World Jewellery Confederation (CIBJO) properly recognized ammolite as a colored gemstone.

Purples and blues dominate this faceted ammolite stone. Photo credit Victoria Finest Gem
Purples and blues dominate this faceted ammolite stone. Photo credit Victoria Finest Gem

Now here it can get a bit dodgy – since we’ve seen the name ammolite interchanged with the word ammonite. Let’s sort the two out. Ammonites were ancient marine mollusks that fell to extinction about 65 million years ago. These mollusks of various species can be found around the world. But only certain species of these mollusks could produce gem-quality iridescent fossilized gemstones. And those were found in Alberta, Canada.

Single Origin – Small Harvest

Even with that narrowed down field, only about 5% of the Alberta ammonites can yield gem quality material. This adds to its scarcity for sure.

What to Look For

When this ammonite successfully produces gemmy quality material, the fossilized shells will be called ammolite. They will be composed of mainly aragonite (with other trace elements). Aragonite is the major mineral also found in pearls.

The wide range of hues found on ammolite, their vivid colorful patterns, all play a role in grading this material. More common are red and green colorations. Blues and purples, not so much – so ammolite bearing those hues will be priced higher. Things like chromatic shift, (a change from one hue to another when the stone is moved) and the intensity of iridescence both impact its value. There are other considerations that savvy collectors look for when valuing ammolite stones or jewelry made with this kaleidoscopic gem.

While I’m revisiting my affection for this unique gem material, it dawns on me that perhaps you might want to view it with fresh eyes – and help your customers discover a new love from a very ancient source.

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Diana Jarrett GG, RMV

Diana Jarrett GG, RMV

Award winning trade journalist and gemologist Diana Jarrett is a Registered Master Valuer Appraiser and a member of the Association of Independent Jewellery Valuers (AIJV). She’s a popular speaker at conferences and trade shows. Jarrett writes for trade and consumer publications, online outlets, her blog: Color-n-Ice, and www.jewelrywebsitedesigners.com. Contact her at diana@dianajarrett.com, visit her website at www.dianajarrett.com, and follow her on Facebook and Twitter (Loupey).

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