Out of the Ordinary – Into the Exotic
Consumers adore alexandrite and other color-change stones. Their alluring natural phenomenon never gets old. Gemstones in unexpected colors (think Montana sapphire or pink diamonds) continue to thrill jewelry fans. And since gemstone buffs want to know the back-story about the gems they love, anything that puts them at the source is a big deal and a strong draw.
Overlooked & Underutilized
Your customers may have never seen it, so for them, an initial introduction could be one of wonder and amazement. Gold is one of the most precious and coveted metals on earth – and not found everywhere. Quartz on the other hand is the most plentiful substance on our planet. Found in certain sites where both of these substances occur naturally, these gold-bearing quartz veins produce an exotic and beautiful gemstone suitable for both men’s and women’s jewelry.Amazing Creation
Formed some 1,500 to 2,500 feet below the earth’s surface, these natural gold-filled veins were created by hydrothermal pressure deep within the earth where the elements were generated. While the host quartz may come in various colors or even exhibit other minerals, the pearly white quartz variety with gleaming gold veins is the most appealing for jewelry application.
Locating Gold in Quartz
Gold bearing quartz is harvested from underground rock mines where gold nuggets were traditionally located. In Alaska for example, the town of Juneau first turned up this pretty anomaly in the late 19th century. But then, areas of California, the Western US, Canada, and Australia also became known for pockets of gold in quartz.
Today’s Gemstone
Each gold in quartz stone not only has distinct designs created by its gold veining, but different amounts of gold appear in each piece. So prices reflect its gold content besides its attractiveness. Until lately, gold in quartz jewelry has mostly been tied to classic mining regions of the world. So travelers to the now abandoned gold mining sites in California or even Alaska could find gold in quartz jewelry. At a time when collectors crave something as individual as they are, and stay on the hunt for signature gems, it seems like gold in quartz is a stone for our times and for consumers who want a good backstory with their personal jewels.






















































































