Studies have shown that basic styles account for as much as 35% of a jewelry store’s total sales. That’s why ASHI created Lovebright Essentials, a POS program focused on helping retail jewelers showcase and sell more of these basic, fast turning, full margin styles. “We carefully created this innovative program with beautiful, fashionable, high-quality, finely crafted items, at extremely competitive prices, to help our retail partners maximize sales, profits and inventory turns,” said Mr. Pandya, partner at ASHI Diamonds.
“The elegant look, upscale styling and innovative setting of a Lovebright Essentials is unlike anything you have seen before,” he added. “The Lovebright Essentials design makes a 1/2 carat total diamond weight diamond look virtually indistinguishable from a 1.5 carat diamond, and the Lovebright 1 carat total diamond weight creates a phenomenal appearance, similar to a 3 carat diamond.
“All of the products in the Lovebright Essentials collection have fabulous track records, and are proven top performers,” says Pandya. “Their sell through is nothing short of extraordinary!”
The Lovebright Essentials program comes with comprehensive merchandising and marketing support, to maximize your sales with the program. This includes complimentary, high quality point of sale display trays, hand-crafted with customizable individual pads, in a rich fabric designed to fit into any showcase and store décor.
Diamond basic jewelry styles turn an average of 3.5 times per year. This means that basic items can turn several times in the time it takes retail jewelers to sell the rest of their jewelry inventory. “With markups of 2.5x and inventory turns averaging 3.5x, Lovebright Essentials are a must for your retail store,” says Pandya. “This represents a huge percentage of your sales and profits for the year. Inventory turn is the key to profitability!”
In addition to the customized POS displays branded with your logo, ASHI’s Lovebright Essentials Program includes extended terms, consistent quality, and in-stock fast delivery.
For more information about ASHI’s Lovebright Essentials, contact your regional ASHI sales representative, call 800-622-ASHI (2744) or visit www.ashidiamonds.com.
