Essential Lab Grown Diamonds has been a price-point leader and market disruptor in lab-grown diamonds since its inception in 2019.
Recognized as one of the largest lab-grown diamond wholesalers in the United States, Essential Lab Grown Diamonds focuses on bringing to independent retail jewelers nationwide the best market price for certified and non-certified loose stones, as well as popular lab-grown diamond jewelry basics.
Vinit Jobanputra founded the New York City-based wholesaler on the premise of delivering the lowest price for every loose lab-grown diamond it sells, highlighting its compelling “Beat the Price” campaign.
“The key to handling the product and category is to ‘parachute down’,” says Vinit. “The people who don’t sell quick enough are taking the biggest hit,” he shared at JCK during the Las Vegas Show in June, where lab-grown diamonds remained a leading topic of conversation among retailers.
Essential maintains its competitive edge by adjusting prices weekly for all inventory, guaranteeing that the listed prices apply to every customer, regardless of whether they purchase a single diamond or multiple. This model makes Essential an ideal partner for the independent jeweler.
Lab-grown diamonds are providing options for buyers to get the diamond of their dreams. Most consumers have a budget, as well as aspirations for a certain size and quality diamond. When they compare a natural mined diamond to its lab-grown diamond counterpart and what their money can buy, the lab-grown diamond offers a means to get what they desire.
Best Consumer Value
Essential Lab Grown Diamonds produces their diamonds by both Chemical Vapor Deposition (CVD) and High Temperature High Pressure (HTHP) methods. It procures polished goods, with thousands of loose stones in stock, in round and fancy shapes of 1-carat to 10-carat sizes, certified mainly by the International Gemological Institute (IGI).
Recently, the company started offering lab-grown diamond melee to retail jewelry partners with the same best price guarantee. Jewelers setting loose lab-grown diamonds in semi-mounts, or offering them as an option in custom jewelry design are seeing strong margins in personalized services and finished products.
To make it easier for independent jewelers to offer quality finished lab-grown diamond jewelry in the most popular styles, Aakash Jobanputra joined the company and introduced its jewelry basics collection. Their father, Nitin Jobanputra, is also a partner in the business, bringing 40 years of experience in the natural diamond trade.
LGD Jewelry Sells
“Essential Lab Grown Diamonds is experiencing a surge in sales of lab-grown diamond stud earrings, tennis bracelets, necklaces, and more,” cites Aakash. “Our mission is to facilitate independent retailers in offering lab-grown diamonds to their clientele through affordably priced and easily accessible finished jewelry selections.” He believes prices will continue to drop, as production improves in quality, quantity and consistency.
Essential’s goal is to optimize inventory turnover and cultivate a steady customer base. Once a customer registers on their website, diamond and jewelry inventory lists update every 15 minutes ensuring accurate availability. This makes it easy for jewelers to quote customers in real-time.
As a family-owned business, Essential Lab Grown Diamonds understands the value of trust, transparency, and loyalty in building lasting relationships with their customers and partners.
To learn more about Essential Lab Grown Diamonds, call 212-764-7841 or email sales@elgdiamonds.com.
