(FORT SMITH, Ark.) – Sissy’s Log Cabin, the mid-south’s largest family owned and operated retailer of natural diamonds, jewelry, estate pieces, and fine gifts, celebrated the grand opening of its new Fort Smith store last week, introducing its extraordinary jewelry and iconic “Sissy’s Experience” to Northwest Arkansas for the first time.
“Expanding to Fort Smith is a meaningful step in our journey as a growing Arkansas founded, family operated business,” said Bill Jones, CEO of Sissy’s Log Cabin. “We’re excited to expand within our home state and bring the Sissy’s promise of extraordinary service, selection, experience, and quality to new customers. Fort Smith has welcomed us with open arms, and we look forward to building lasting connections, serving this city with the same level of care that has defined our company for over 50 years.”
Designed by architect Jesse Balaity, the 5,200-square-foot store incorporates nods to the company’s log cabin roots while embracing a luxurious, boutique-style shopping experience. With state-of-the-art fine jewelry displays showcasing over 20 different designers, Sissy’s in Fort Smith offers an immersive retail journey including styling, try-ons, custom design, and personalization options.
“Sissy’s Log Cabin has always been more than just a jewelry store. It’s a place where individuals, couples, and families come to mark some of the most meaningful moments in their lives,” added William Jones, president of Sissy’s Log Cabin. “From engagements and anniversaries to birthdays and holidays, we’re honored to play an important role in our customers’ stories. We look forward to building new relationships in Fort Smith and becoming part of the milestones that matter most to this community.”
Sissy’s customers and staff – including Founder Sissy Jones, who opened her first store in Pine Bluff in 1970 – were in attendance at the ribbon cutting, as well as representatives from the Fort Smith Regional Chamber of Commerce. Amelia Braun, a local jewelry expert with nine years of industry experience, will serve as store manager.
The Fort Smith store is the seventh Sissy’s Log Cabin storefront, joining locations in Pine Bluff, Little Rock Heights, Little Rock Promenade, Jonesboro, Conway, Arkansas, and Memphis, Tennessee. For additional information, visit sissyslogcabin.com.
