“Retailers are reporting strong sales for the first couple of months of 2025. Whether it is the increase in loose diamond bridal sales, diamond studs, tennis bracelets and tennis necklaces, consumers are buying,” says Asaf Herskovitz, CEO GN Diamonds.
With this in mind, retail jewelers should quickly replace fast sellers and stock up on finished jewelry to avoid inventory shortages. What is the cause for the shortage? “For starters, demand for diamonds is outstripping supplies, with demand up 50 percent and supplies down 25 percent in the global diamond pipeline,” said Herskovitz.
“This bridal season retailers should go wide and deep on their diamond stud earrings inventory. The demand for tennis bracelets continues to be popular, fueled by the stacking and layering trend.”
Most importantly for natural, certified loose diamonds, GN Diamond offers a 100% sell through guarantee, and on natural diamond jewelry as well. This takes the risk out of buying for stock and helps to increase sales. Buyers, in general, want to buy that very same day, so not having the right inventory on hand may jeopardize a sale. Remember, if you don’t have it, you can sell it!
GN boasts an inventory of over 8,000 natural diamonds with free overnight shipping. Give GN Diamond a call at 800-724-8810, email sales@gndiamond.com or visit www.gndiamond.com.
